In this episode of CMOtalk Global we speak with Kim Larsen, Head of Global Communications & Brand Experience at ING about the digital transformation of the banking industry.

Kiran Haslam, Chief Marketing Officer of Diriyah, a prestigious project in the middle of the Saudi desert. This multi billion giga project is the birthplace of Saudi Arabia and aims to attract 100 million tourists by 2030. How can Kiran and his team of 150 marketers live up to these giant ambitions? Which role does marketing play in convincing all stakeholders to embark on this visionary journey? And which perceptions need to be altered?

We're honoured to have Wouter Blok as our guest. Wouter is VP Growth Marketing at GetYourGuide, the European platform to book guided tours. He originally trained to become a pilot, no less with KLM. Flying wasn't as exciting as marketing though, so he joined several startups. Wouter later went on to Google, Coolblue, and Sprint. Now, he's conquering the world with GetYourGuide, which was founded in 2009 and has sold over 120 million tickets. How have they managed that?

E31 | Douglas Lamont (Tony's Chocolonely) on international expansion by CMOtalk

E30 | Farouk Nefzi (Feadship) on marketing luxury products by CMOtalk

CMOtalk E29 | Jill Kramer (Accenture) on resilient marketing by CMOtalk

In this episode of CMOtalk Klaas talks to Patrick Stal, Chief Marketing Officer at Zepz. Patrick is a seasoned marketing executive with over 20 years of experience in the advertising and tech industry. Prior to joining Zepz, Patrick was leading N26, as VP of global marketing and at Uber he was heading up the EMEA leadership team. We will talk about the transformation of marketing into a force for good and the impact of ESGs.

In this episode of CMOtalk Klaas will talk to Stacy Martinet, Vice President of Marketing Strategy & Communications at Adobe. At Adobe, Stacy leads a global team responsible for driving awareness demands and engagement for Adobe's brands and technology. Everyone should be able to be creative according to Adobe. Is AI changing everything we know about arts and crafts?

In this episode of CMOtalk we are honored to have Simon Harlinghausen, Managing Director of Miele X as our guest. Simon is responsible for Miele's global digital community space that started in 2020. This new hub helps Miele to accelerate digital growth worldwide. How is Simon using technology and data to develop a fully customer-centric brand? And what will the digital face of Miele be like in 2030?

Today we have Jan van Twillert in the studio with Klaas and Adam. As Vice President of Marketing Foods Northern Europe at PepsiCo, Jan oversees the marketing strategies for some of the company's most iconic brands. Before joining PepsiCo, Jan served in a marketing leadership team of Danone, and Nutricia. PepsiCo is making quite a turnaround on a global scale. So how do you become a meaningful brand? And what does it take to keep potato chips out of the danger zone?