Anheuser-Busch InBev is world’s leading brewer with over 500 beer brands including Budweiser, Becks, Corona and Stella Artois. In this special episode recorded at the Cannes Lions Festival, Klaas and Adam talk to Tracy Stallard, Global VP Consumer Experiences at AB InBev and in-house agency draftLine. Tracy talks about meaningful marketing and how brands can act in a responsible matter.

In this special episode recorded at the Cannes Lions Festival, Klaas and Adam talk to Arjan Dijk, Senior Vice President and CMO at Booking.com. Arjan starred in our Dutch show 1,5 years ago and that episode made the 2nd most listened interview of all time. This time we will talk about creativity and AI: friends or foes?

In this special episode recorded at the Cannes Lions Festival, Klaas and Adam talk to Anne-Marie Gaultier, Marketing & Communication Director at Intermarché. After nearly 15 years at advertising agencies, Anne-Marie became a CMO/ CCO at iconic brands Club Med, Galeries Lafayette and Bally. How does Anne-Marie apply creativity in the digital age?

In this special episode recorded at the Cannes Lions Festival Klaas and Adam talk to Gary Osifchin, CMO and GM US Hygiene at Reckitt. He is ranked as one of Adweek’s Marketing Minds and valued for his open and authentic management style. How does Gary build a diverse and inclusive marketing team where creativity thrives?

McDonald's has been in the top 10 of the most valuable companies for years. However, the list is increasingly dominated by tech companies. What does this mean for the future of McDonald’s? Will they be able to keep their coveted position? Erwin Dito, VP Global Brand Leadership, talks about future-proofing your brand and how McDonald's gets this done.

In this episode of CMOtalk, we talk to Shell’s brand guy, Dean Aragón. Dean is the CEO and Vice Chairman at Shell Brands International. After nearly six years at Unilever, Dean took on the challenge of B2B marketing at one of the biggest organizations in the world. In CMOtalk, we discuss the challenges he faces in B2B marketing and his vision on the whole concept. Because, according to Dean, the focus should be on B2H marketing, Business to Humans.

Met de app, boodschappen thuisbezorgen, AH To-Go, e-commerce, in-store communication en natuurlijk de klassieke supermarkt is Albert Heijn werkelijk overal. In CMOtalk praten we met Johan van der Zanden, Directeur Marketing & Communicatie, over de omnichannel strategie van Albert Heijn. Hoe heeft Johan ervoor gezorgd dat de strategie zo succesvol is? En hoe wapent Albert Heijn zich tegen nieuwe spelers als Picnic en flitsbezorgers? Je hoort het van de marketingeindbaas zelf, in CMOtalk!

Bayer is famous for introducing the world to aspirin back in 1899. Nowadays, Bayer is a giant worldwide supplier of medication employing almost 100.000 people. Globally, the health industry is rated 8th on creativity within advertising campaigns. Bayer aims to change this. Recently, they have taken a more emotional approach as opposed to rationality in their marketing. Besides creativity, Patricia is also a strong supporter of women and diversity in business. How does she cope with the challenges? And what is there to take away for you? Hear from the CMO of Bayer in episode 8 of CMOtalk!

Mastercard is of course famously known for providing payments across the world. They are also one of the first companies who want to stimulate all the five senses of the consumers. With the release of restaurants, perfume, and cards with physical notches they are well underway. In this episode of CMOtalk, Raja Rajamannar, CMO of Mastercard and the 4th most influential CMO of the world explains why and how Mastercard aims to apply multi-sensory marketing.

Booking.com was founded in the Netherlands but today is one of the leading global platforms for online lodging reservation and other travel products. Offering over 28 million listings in 44 languages and dialects. Arjan Dijk is the CMO of Booking.com and his goal is to make it easier for everyone to experience the world. Booking.com aims to make everyone feel included when traveling. How does Arjan plan on doing this? And what are his own experiences when traveling? This and more, in CMOtalk!