In this special episode recorded at the Cannes Lions Festival, Klaas and Adam talk to Arjan Dijk, Senior Vice President and CMO at Booking.com. Arjan starred in our Dutch show 1,5 years ago and that episode made the 2nd most listened interview of all time. This time we will talk about creativity and AI: friends or foes?

E13 | Arjan Dijk (Booking.com) on creativity and AI [Cannes Lions Special]

Every month, CMOtalk founder Klaas Weima interviews Chief Marketing Officers of well-known brands about the latest issues in marketing. In the show, CMOs share their vision on themes such as digital transformation, innovation, and marketing leadership. We will dive deeper into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.

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E13 | Arjan Dijk (Booking.com) on creativity and AI [Cannes Lions Special]

E13 | Arjan Dijk (Booking.com) on creativity and AI [Cannes Lions Special]

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