McDonald's has been in the top 10 of the most valuable companies for years. However, the list is increasingly dominated by tech companies. What does this mean for the future of McDonald’s? Will they be able to keep their coveted position? Erwin Dito, VP Global Brand Leadership, talks about future-proofing your brand and how McDonald's gets this done.

E10 | Erwin Dito (McDonald’s) on future-proofing your brand

Every month, CMOtalk founder Klaas Weima interviews Chief Marketing Officers of well-known brands about the latest issues in marketing. In the show, CMOs share their vision on themes such as digital transformation, innovation, and marketing leadership. We will dive deeper into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.

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E10 | Erwin Dito (McDonald’s) on future-proofing your brand

E10 | Erwin Dito (McDonald’s) on future-proofing your brand

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