Zespri is the world’s largest Kiwi producer selling over 180 million trays of the green fluffy fruit each year. But how does the Chief Marketing Officer at a fruit company compete with fast food chains and candy brands for consumers’ attention?

And: due to Global Warming, it has become more challenging to grow produce all over the world. How does Jiunn align his marketing efforts with the uncertainty of Zespri’s harvest?

In this episode Klaas Weima is going to talk Jiunn Shih, Chief Marketing, Innovation & Sustainability Officer at Kiwi producer Zespri.