It's hot. There's rosé. A helicopter just landed on a catamaran. It can only be all the media leaders of the world gathering at Cannes Lions Festival of Creativity for its 70th year.

PMW are covering the festival by delving into the relationship between advertising creativity and data led performance marketing. The Cannes Versus Machine series features a 3-part podcast series interviewing some of the most influential brands and agencies in performance marketing, and getting their view on Cannes Lions and what it all means for performance marketing.

This, the first episode, sits down with Phil Christer, UK MD at Amazon Ads to get behind the alchemy of media and creativity in advertising and how it engages with customers. We also hear from frog's Chief Design Officer Chiara Diana and JP Morgan and Chase's CMO of Payments Dustin Sedgwick on creativity in the machine era, the skills marketers need and the important difference between innovation and invention.

Follow PMW's coverage all week at performancemarketingworld.com and keep an eye out for the next two Performance Marketing Unlocked podcast episodes to come!

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