"AI is more of an enabling tool right now than it is a replacement for genuine human creativity," said Kantar's EVP, Creative and Media Solutions, Steve Silvers. For a topic that crops up in almost every talk at Cannes this year, no one seems that impressed.

In the second part of PMW's Cannes Versus Machine three-part podcast series we unlock the technologies that have blown up in the last year and how performance marketers can use them. PMW's Editor, Robin Langford, and Lucy Shelley, Multimedia Editor, talk through their best bits, including the Grand Prix winner for the Creative Data Lions.

We begin with Samsung Ads 'glass level view' of CTV as Andy Jones, Head of UK Sales, debunks its misconceptions. Jones explains how automatic content recognition changes the game for marketers and why acronyms (BVOD, SVOD, FAST, etc...) are so overrated. As consumers quite simply don't care or identify the difference.

The next interview sits down with Kantar, delving into why generative AI is actually not a big deal or worth fussing about. We also ask the data analytics company what is their favourite bad ad that wouldn't win a Lion but might actually perform well!

The third and final episode of the Cannes vs Machine series will be out next week, with special guests from Snapchat, Billion Dollar Boy and Jon Evans from the Uncensored CMO. So follow along at www.performancemarketingworld.com !

Hosted on Acast. See acast.com/privacy for more information.