In 2003 Reebok collaborated with a hip-hop star who was quickly at his peak. The shoe sent waves & several culture influences throughout out the sneaker game we know today. In this episode of Laced in Time we dive deep in the history of how 50 cent & G- Unit dominated the sneaker game redefining what it meant for hip-hop & sneaker collaboration. G-Unit was on the rise as a cultural impact & this was Reeboks chance to really earn its street cred.