Laced in Time

2010 marked LeBron’s Decision and the debut of the Nike LeBron 8—a sneaker that defined an era. From the iconic 'South Beach' colorway to its lasting cultural impact, we break down how this shoe became a symbol of greatness

In 2003 Reebok collaborated with a hip-hop star who was quickly at his peak. The shoe sent waves & several culture influences throughout out the sneaker game we know today. In this episode of Laced in Time we dive deep in the history of how 50 cent & G- Unit dominated the sneaker game redefining what it meant for hip-hop & sneaker collaboration. G-Unit was on the rise as a cultural impact & this was Reeboks chance to really earn its street cred.

A brief teaser about the podcast, where sneaker culture meets street culture, hosted by two sneakerheads obsessed with kicks, stories, and the game-changing moments that define them.