This week, we’re catching up on what the internet, brands, and the creator economy have been doing, so you don’t have to scroll for six hours straight (although we obviously did).

We get into Canva quietly building what feels like an entire marketing machine, Glossier pulling back after expanding a little too fast, and why beauty brands are suddenly showing up in places that make no sense… until you think about it.

We also talk through this year’s April Fools campaigns, which ones felt lazy, which ones were actually kind of genius, and whether brands are lowkey using them to test real product ideas.

And of course, a slightly chaotic chat about Unwell’s move into reality TV and whether it makes sense or not.