This week we get into the BookTok saga that united the entire internet: a small business owner trademarked the phrase "Hot Girls Read," asked everyone else to pull their listings "with love," and watched her business get dragged before surrendering the trademark days later. We unpack why trying to own a common phrase is the fastest way to sink your own ship, and why rising tides lift all ships beats hoarding the whole ocean.

From there: Apple's "you're paying more for less" era (the first iPhone came with nine things in the box, now you get two), a New Zealand brand accused of quietly swapping real models for AI versions and then telling one of those models to go figure out why he is not getting work, and a Sense Check on the study showing ChatGPT is making college essays more polished but less original, less personal, and weirdly all the same.

Plus: the Cash App fairy wand we would both absolutely buy, Love Island's ratings faceplant, Magnolia Parks heading to TV, Clarkson's Farm season five, and Work Wife Wisdom that good things happen to good people (with receipts from a business class upgrade Brooke definitely did not deserve at 19).

If none of this makes sense, well, what would we know?

In this episode:Hot Girls Read trademark drama, Apple and planned obsolescence, AI models and brand deceit, AI vs creativity in college essays, Cash App fairy wand, Love Island ratings, Magnolia Parks TV adaptation, Clarkson's Farm, Work Wife Wisdom.

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ [email protected]

What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter

https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

WHAT A WEEEEEEK!!!! Love Island UK and USA are both back, which means 12 hours of weekly viewing, and two contestants already gone before the season has properly started.

We also unpack the very niche but very entertaining Prickly Pear cafe drama, where a $12 split refresher turned into a full-blown TikTok saga, complete with response videos, apology videos, and why we are uniquely positioned to talk about it!!

In the marketing group chat, we get into Gucci becoming Alpine F1’s new title sponsor, Kendall Jenner becoming the global ambassador for Korean skincare brand Anua, The Ordinary’s free New York bus disappearing after three days, and Gymshark’s Bratz collab giving… mostly block colours.

Plus, Tim Payne accidentally becomes the internet’s favourite World Cup underdog, Miami Swim Week reminds everyone that runway walking is in fact a skill, Taylor Swift sends the Swifties back into detective mode with Toy Story clues, and Georgia finds the pillow of her dreams.

wowowow.

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content.

Send us an email ⭐️ [email protected]

What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy.

These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in.

Subscribe to our newsletter https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

Your Hosts are Georgia & Brooke

Georgia is out of her seven month reading slump. All it took was the Off Campus series. Brooke, meanwhile, is planning a solo IKEA trip for lamps, content, and honestly just the vibe of wandering staged kitchens alone.This week we're across dot cakes, Spotify's birthday icon update, the rumoured Real Housewives of Melbourne comeback, and the internet's ongoing argument about polyester versus natural fibres.

We also get into the clipping economy, where creators pay people to cut long videos into short viral moments, and what happens when your whole audience knows you through a 15-second clip and nothing else.From there it's influencer apology culture: Millie Savage's AI bird campaign, a Perth activewear brand that went viral for the wrong reasons, and why filming strangers at the gym feels so bad when most people already feel self-conscious just being there. What should creators actually do when their audience feels burned? And why do defensive apologies almost always make it worse?

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ [email protected]

What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy.

These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

Your Hosts are Georgia & Brooke

Goodness gracious, do we have a banger episode for you today! We're talking through many a topic on all things content creation, personal branding, marketing. Some highlights include The Coles “Down Down” ACCC scandal
• Fake discounts and grocery store pricing drama
• Venezuela Fury’s wedding and traveller culture online
• Taylor Swift causing another fashion sell out
• Alex Earle’s empire expansion era
• Whitney Leavitt launching her media company
• The pressure of becoming a content creator
• Trial reels, carousel anxiety, and posting consistency
• Off Campus becoming Georgia’s newest obsession
• Appliance YouTube, cleaning videos, and strange internet hobbies
• Why “big hat, no cattle” might be the best advice ever

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ [email protected]

What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy.

These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

Your Hosts are Georgia & Brooke

This week we are unpacking the strange state of the internet, where every app suddenly wants a monthly subscription, every sale is apparently “ending soon,” and Spencer Pratt is somehow running for mayor.

We get into the ACCC cracking down on fake urgency marketing after EmmaSleep was fined $15 million, why countdown timers and endless sales are becoming a legal problem for brands, and the growing exhaustion consumers feel from subscription culture.

We also discuss Spencer Pratt’s TikTok political campaign strategy, Netflix launching a rich kid reality show we did not ask for, and the bizarre experience of trying to become a content creator while still having a full time job and a functioning nervous system.

Plus, Georgia accidentally locked herself out of almost every app on her phone while trying to reduce screen time, Brooke discovers she accidentally created a successful lead magnet, and we debate whether robot vacuums are the greatest invention of modern society.Inside this episode:

• Spencer Pratt running for mayor on TikTok

• The ACCC fining EmmaSleep $15 million

• Fake urgency marketing and “sale ending soon” culture

• Why every app suddenly has a subscription model• Subway scrapping its loyalty program

• Aldi launching snow gear on an ice rink runway

• Netflix’s new nepo baby reality show

• The pressure of becoming a content creator online

• Georgia accidentally blocking herself from her own phone

• Why free PDFs might secretly be marketing gold

• Robot vacuums, screen time apps, and internet burnout

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ [email protected]

What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy.

These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

Your Hosts are Georgia & Brooke

This week we're getting into the most chaotic corners of the internet. People trying to crowdfund Spirit Airlines. The dropping of a Beauty Loop level. The off-screen drama of Secret Lives of Mormon Wives. The Rimowa backlash and the broader vibe of everyone suddenly side-eyeing their expensive purchases. We also talk about the creator stuff that doesn't get said out loud. Why posting feels weirdly hard. Why perfectionism stops people before they even begin. And how strange it is to turn your own life into content.

Plus, Brooke continues her mission to force Georgia into being a content creator, we argue about whether robot vacuums are actually life changing, and we list the products currently destroying our bank accounts.Inside this episode:

Spirit Airlines getting crowdfunded by the internet

The Rimowa backlash and luxury brand panic

Beauty Loop "recession indicators" and shifting spending habits

Mormon Wives updates and reality TV chaos

Why posting online feels psychologically harder than it should

Perfectionism, fear of judgment, and starting as a creator

Our current hyperfixation products

Robot vacuums, hair products, and expensive recommendations we can't justify

If you've ever thought "I could make content but I have literally nothing to say," this one's for you.

Subscribe, leave a review, and send this to the friend who keeps saying she's going to start posting and never does.

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ [email protected]

What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy.

These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

Your Hosts are Georgia & Brooke

This week we are unpacking everything the internet did to us at once.

We get into the Acquired Style sponsored bachelorette trip and how a small beauty brand pulled off private jets, yachts, and St Barts. Then the Summer House cheating scandal, the reunion leaks, and why Bravo still does drama better than anyone.

We also chat about Spotify partnering with Peloton, why every brand suddenly wants to be a "lifestyle platform," and the unfortunate return of skinny jeans.

Our sense check is for anyone trying to grow online. Going viral does nothing if the audience it brings in does not care about what you actually make.

We finish with our weekly obsessions, including the Kmart heated throw that is running our evenings, and an ergonomic mouse we owe an apology to.

Inside this episode:

Acquired Style bachelorette backlash

Why sponsored luxury trips are smarter than they look

Summer House leaks, cheating rumours, and cast chaos

Spotify x Peloton and brands becoming lifestyle platforms

Skinny jeans, unfortunately

Why random virality can quietly stall creator growth

Our current obsessions

Live from Nashville, and only mildly held together. This week on the Couch Cast, we unpack the truly random chain of events that led to us opening multiple hotel doors for Lewis Capaldi in New York, why it was a 10 out of 10 celebrity encounter, and how we somehow did not realise he was playing Madison Square Garden that night.

We also chat about Social Media Week, hearing Emma Grede speak, the wild reality of “lean” marketing teams in America, brands sliding into your DMs on Snapchat, and why some of the biggest companies are making content up as they go.

Plus, Georgia reports live from the sick bed after spending hundreds at an American doctor, we discuss whether Bebo is somehow making a comeback, the latest on Alex Earle vs Alex Cooper, Coachella weekend two, and the cowboy boot store in Nashville offering the most unhinged deal we’ve ever seen: buy one pair, get two free.

Also featured: mini Hydroflasks, claw clips, suitcase stress, and one woman fighting for her voice.

Reporting live from New York and running purely on jet lag, we’re unpacking why Coachella might be feeling a little too sponsored, whether brand activations have officially hit saturation point, and what brands should be doing instead.

We’re also getting into the Alix Earle vs Alex Cooper whispers taking over the internet, Justin Bieber’s divisive Coachella moment, and why follower count might be one of the least interesting metrics in marketing right now.

Plus, the growing influencer trust crisis, hidden ads, and why community will always beat clout.

Coachella, court cases, and the Ozempic gold rush

This week online feels chaotic, but it is actually very calculated.

A lawsuit is quietly challenging how much power platforms like Meta and YouTube should have over what you see, and what they are responsible for when things go wrong.

At the same time, brands are getting sharper. Coachella billboards are not just ads anymore, they are designed to end up on your feed before you even get there. Limited drops are selling out before they exist. And now there is an entire wave of “post Ozempic” products trying to cash in on how people’s bodies and habits are changing.

Even the comeback stories feel different. A prison release is being turned into a full image reset, and a movie PR rollout is tapping into nostalgia in a way that actually works.

Nothing here is random. It is all strategy.

Here is what we are breaking down:

The lawsuit against Meta and YouTube, and why it could change what platforms are allowed to get away with
Why Coachella billboards keep showing up on your feed, even if you are not there
The Rhode x Bieber drop, and how waitlists are being used to manufacture demand
Jen Shah’s interview, and why “starting over” is starting to look like a brand strategy
Lemmy’s latest launch, and how brands are talking about Ozempic without saying it directly
The Devil Wears Prada 2 rollout, and why this one actually feels fun to watch

Links and mentions:

Jen Shah post prison interview (it is 36 minutes, but you will have opinions)
Rhode Coachella collection
Vogue May 2026 cover

Come talk to us on Instagram @whatwouldwekno and tell us what you keep seeing this week.

And if none of this makes sense, what would we know 💅