Capelin Communications

The December 2010 issue of Marketer – the one with Joan’s article on Corporate Social Responsibility on the cover and for many pages inside – won an American Graphic Design Award from a competition sponsored by Graphic Design USA magazine. Joan collaborated on the selection of images with Marketer‘s long-standing publisher Lisa Bowman, but all […]

Joan shares her recollections of Weld Coxe, an astonishing influence on design-firm marketing and management and gifted consultant. This appeared in a tribute polished by SMPS Marketer in August 2011 honoring one of the society’s founders. Weld was a great booster of the firm and an equally fine friend. Weld died this past March. It […]

In this article in the April 2011 SMPS Marketer Joan again voices her concern that – marketed the way it is now – sustainable design and construction are becoming both commoditized and boring. Clients and users alike need to remember what’s at stake and whose claims and repuation to trust. “Green Marketing 2.0” encourages thoughtful […]

In this article in the April 2011 SMPS Marketer Joan again voices her concern that – marketed the way it is now – sustainable design and construction are becoming both commoditized and boring. Clients and users alike need to remember what’s at stake and whose claims and repuation to trust. “Green Marketing 2.0” encourages thoughtful […]

Corporate Social Responsibility – the newest buzzword in the design and construction industry to filter down from mainstream business – is the topic of Joan’s cover story in the December Marketer, the award-winning bimonthly publication of the Society for Marketing Professional Services.  This white paper-turned-cover story what ARUP defines as an organization’s “active engagement with […]

Letter writing is an essential business skill, but not everyone understands the basics of writing reference letters, such as those that introduce a job candidate or nominate someone for a specific honor.  In her February 2010 column for the SMPS Marketer, “Please, Mr. Postman…,”  Joan Capelin provides hints for both letter writers and seekers.  “You will […]

In a special edition of “Sound Advice with Joan Capelin,” 12 design and construction industry leaders interviewed for the initial series provide their perspective on fees.  The 25-minute-long podcast compiles reactions to questions about why fees matter and what they should be.  “For one thing,” Joan asks, “clients have been saying that design and construction […]

The podcast provides Phil’s theory about the benefit of diversification; his take on what the future will look like, including the “new frugality”; descriptions of Perkins +Will’s approach to sustainability and also to social responsibility; and how he remains optimistic in the face of the recession.

In this 18th edition of “Sound Advice with Joan Capelin,” Tony Schirripa, chairman and chief executive officer of Mancini-Duffy provides his perspective and advice on the following topics: -How to build a strong organization -Taking risks in a recession -The importance of financial and business planning -Keeping the interns -Communicating in tough times. Click on the media player below to listen to Tony’s podcast. Scroll down to read his bio.

Urban Land, the publication of the Urban Land Institute, asked Joan Capelin to write an article for its August issue about sustainable education programs in university-based real estate development programs across the country. The request came because Capelin Communications is known to be expert in communicating about green design.