Watch our exclusive interview with Aneesh Reddy, Founder and CEO of Capillary Technologies.

As the #AI revolution accelerates, customers increasingly expect #personalized experiences. One company right at the center of it is Capillary Technologies.

We began with Capillary’s early days, just before the 2008 financial crisis. Aneesh shared how they #navigated the tough times by focusing on #loyalty programs and helping SMBs in India - later #expanding globally to boost customer retention and growth.

From there, we explored how Capillary evolved from working primarily with #retailers to serving multiple verticals and large #enterprises, as well as the strategic decision to expand into the #US and EMEA markets.

We also discussed the broader #India’s technology #ecosystem - from an outsourcing-led industry to a global innovation #powerhouse, with strong R&D centers, application infrastructure, and increasingly, deep-tech leadership.

A major milestone for the company has been its recent #IPO (November 2025), which was #oversubscribed more than 50X. We touched on why they chose to go public in #India and the key factors behind the successful offering.

We also touched on #competition, Capillary’s Adobe partnership, and how they stand out with AI loyalty agents and rapid #SpeedToMarket.

Finally, we discussed the evolving #loyalty landscape, the #gamification of it, and Capillary Technologies’s future #expansion plans.

And Aneesh' favorite movie? ✈️🚶‍♂️🏝️

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Interviewers: Yossi Garmazi & Jacob Chizunza, CA

#tech #ai #data #loyalty #IPO

Chapters:

00:00 Intro

01:03 entrepreneur by accident

02:05 envisioning a global firm

03:55: Pivots

6:45: When to pivot?

8:01: India next silicon valley

10:13: Step down and benefits for the transition

13:49: Why going public in India

16:16: AI challenges to the business

19:57: Capillary differentiator

24:05: Customer loyalty evolvements

26:17: Moving beyond customer loyalty

27:29: Examples of transformational customer use

30:02: Inner peace philosophy influence

33:00 Advice for entrepreneurs

34:25 Hobbies outside of work

34:55 Coffee with an historical figure

35:30 Alternative life to entrepreneurship