Allan Langer
– Capital Gains Tax Solutions Podcast with Brett Swarts
Episode 61 Growing your Business by Maximizing your Sales Force Effectiveness with Allan Langer
Allan Langer helps companies and individuals turn their sales reps into high-performing, top producers by using a stress-free, human approach to selling.
In his new book, Seven Secrets Center for Sales and Marketing, Allan teaches people how to use stories, emotion, and human connection to feel confident and increase customer trust. He also helps people create and clarify the message for their product or service.
In our conversation, Allan shares insights from his 30 years of sales experience including:
Lead your pitch with the problem you solve.
Make it about the client, not your immediate pitch.
LinkedIn is the place for professionals.
Giving value in your content, including video.
Spend time with the right audience.
The practice of using a laser focused worksheet.
Pricing issues and packages.
Connect with Allan:
Website: Allanger.com
Book on Amazon: Seven Secrets Center for Sales and Marketing, Allan Langer
Connect with Brett Swarts
Website: https://capitalgainstaxsolutions.com
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