Captain Matt is coming in hot with one simple truth: the words you use shape your client's perception—and your paycheck.

If you're still saying "pots" instead of "urns," "pergola" instead of "pool cabana," or calling it "landscape lighting" instead of an "illumination portrait"... you're leaving money—and authority—on the table.

In this episode:

• Why verbiage is value in the lighting game
  

• How to rewire your mindset to match your ideal client’s
  

• Why DIY mindset = broke contractor energy
  

• What to read, watch, and listen to so you stop sounding like a rookie
  

• How Captain Matt used Nate Mullen’s book and walkthroughs to reprogram his sales language
  

• Why clients can afford you—but they won’t believe it if you don’t
  

• Real-world story of a mentee who didn’t believe people would pay...until he looked in the mirror
  

This one is for the lighting assassins who are ready to stop selling parts—and start selling transformations. Your words matter. Your confidence matters more. Study. Elevate. Speak like someone worth $40K lighting contracts.

Lights. Legacy. Living. Captain’s Crew. Sink or Swim.

Ready to join Captain’s Crew? 🔹 Apply to work with Captain Matt or hire him for elite outdoor lighting design: https://www.captainmattoutdoors.com/ 🔹 Explore design + install services at Barefoot Lighting: https://barefootlighting.com/ 🔹 Join the movement at The Lighting Trade School: https://lightingtradeschool.com/ 🔹 Buy elite American-made fixtures at: https://lifetimelightingsystems.com/