In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching dive into the power of digital billboards. They discuss how this modern twist on a traditional medium can significantly enhance your marketing strategy. From the ability to update ads in real time to their cost efficiency, digital billboards offer incredible opportunities for dynamic, eye-catching advertising. Tune in to discover why this tool should be in your marketing mix.

Key Points:

[0:25] - Why Digital Billboards Should Be in Your Marketing Strategy  

Digital billboards grab attention, much like those in New York or Vegas, with dynamic visuals that are hard to ignore.

[1:38] - Real-Time Flexibility  

Unlike traditional billboards, digital ones allow real-time updates, offering dynamic options for flash sales or weather-based ads.

[2:15] - Tailored Ads and Customization  

Tailor your ad depending on time, day, or weather—like promoting hot coffee during a rainy morning or iced coffee in a heatwave.

[3:17] - Visibility and Impact  

Bright, vibrant, and located in high-traffic areas, digital billboards engage more than static ones, helping retain customer attention.

[4:43] - Cost-Effective and Flexible Campaigns  

Digital billboards can be shared with other advertisers, lowering costs while enabling targeted, short-term campaigns.

[7:10] - Targeting the Right Audience at the Right Time  

With the ability to customize based on audience behavior, digital billboards offer the precision of online ads in the real world.

[9:23] - Return on Investment (ROI)  

The ability to track metrics and see real-time results makes digital billboards a smart choice for businesses focused on measurable growth.

Quotable Moments:

[0:53]  "Digital billboards are like the social media of Out of Home advertising—dynamic, adaptable, and grabbing attention instantly." - Andrew Brockenbush

[2:49]  "Imagine seeing a billboard that updates ER wait times in real-time—that’s the kind of flexibility digital billboards offer." - John Fritzsching

[9:53]  "It’s Google Ads in the real world—digital billboards give you data-backed results to prove your ROI." - Andrew Brockenbush

Links Mentioned:

• Beefy Marketing: http://www.beefymarketing.com

Digital billboards offer unparalleled flexibility, visibility, and targeting, making them a valuable addition to any marketing strategy. If you're looking to boost your brand's presence with real-time, customizable, and cost-effective advertising, it might be time to consider digital billboards. Visit Beefy Marketing to explore how they can help with your marketing needs, and don’t forget to subscribe to the podcast for more growth hacks.