Skills for Mars

Capturing Attention Like and Advertiser | Will Awdry & Adrian Docea


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🚦 Being Boring is a luxury!

🚦 Capturing attention, with the cleverness of an advertiser - is a useful skill now and in the future.

My guests on this episode, two brilliant humans:


ā˜… WILL AWDRY – Copywriter, writing coach & free-roving creative director who has looked after brands like BP, Kodak and Mercedes (https://willawdry.blog/)


ā˜… ADRIAN DOCEA – the Co-founder & Innovative Director of the Heraldist, an agency that helps start-ups find and express their unique brand, product and value propositions (https://www.heraldist.com/)


We believe that ā€œcapturing attentionā€ is an essential skill in a very busy and noisy world. Not only for brands and companies, but for each of us. We will talk about:

🚩 LinkedIn differentiation

🚩 Using tools and frameworks to exercise our creative muscle

🚩 Creativity through language mastery

🚩 The awesome copywriting masterclass that the Herladist and Will are running together (https://www.heraldist.com/stbrendan/masterclass/will-awdry-copywriting)


To get in touch with Will and Adrian, just reach out to them on LinkedIn:

- https://www.linkedin.com/in/will-awdry-a30820a/

- https://www.linkedin.com/in/adriandocea/



ā¤ļøHelp spread education for a resilient future!ā¤ļø

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Skills for MarsBy Iulia Istrate