This week Brewing Talks with Madhulika is joined by Ashish Jha, a seasoned media professional, about advertising and marketing trends in the automotive industry. 

They examine the evolution of these trends over the years, especially with the rise of electric vehicles. The discussion spans the impact of historical automotive advertising, the emotional connection between consumers and car brands, the effectiveness of current strategies, and the importance of storytelling in advertising.
They assess Jaguar's recent rebranding efforts and discuss gender stereotypes, concluding with the need for innovative and inclusive approaches in automotive advertising.

CHAPTER MARKERS

(00:00) - Introduction
(01:20) - Evolution of the Automotive Industry (From Ambassadors & Fiats to Electric Mobility)
(03:26) - Changing Customer Preferences (EVs Beyond Just a Fad)
(07:02) - Advertising & Messaging Trends (Lack of Environmental Focus)
(08:12) - History of Automotive Advertising in India (Maruti 800, Tata & Bajaj’s Role)
(14:20) - The Power of Emotional Storytelling in Ads
(16:37) - Critique of Current Automotive Advertising (Lack of Creativity & Differentiation)
(25:49) - Impactful Content & Advertising Strategies (Lessons from Porsche & Datsun)
(30:21) - Jaguar’s Rebranding Strategy (Does It Work?)
(42:02) - The Electric Car Movement (Has Demand Plateaued?)
(44:49) - Brand Building Done Right (BMW Films & Kia’s Strategy)
(47:45) - The SUV Boom (Are They All Real SUVs?)
(53:03) - Breaking Gender Stereotypes in Auto Advertising
(57:03) - Women’s Growing Role in the Automotive Industry
(63:12) - Conclusion

 

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