On today's episode of the show we are joined by Chris Tolles, CEO and Co-Founder of soil carbon measurement company Yard Stick. Yard Stick approaches measuring soil carbon in a much more scalable and cost-effective way than conventional lab sampling. Chris describes the process and also shares his perspective on carbon farming vs regenerative agriculture, the soil carbon movement at large, and where all of this may be headed in the years to come.

Yard Stick's measuring technique in action:

https://drive.google.com/file/d/1pLHEgUQa-GxKP0CraYcKQLa7CjJn4j-U/view