In this episode, John discusses the card shop business, sharing insights on market trends, product offerings, and strategies for success. He emphasizes the importance of pivoting in response to customer needs and market changes, while also sharing fun New Year's facts to engage listeners.
Takeaways
Owning a card shop offers numerous opportunities to pivot.
You have to make decisions on the fly in business.
Expanding product offerings is essential for success.
Hosting events drives foot traffic and sales.
Creating an e-commerce website can broaden your audience.
Emphasizing nostalgia can attract older collectors.
Branded merchandise can be a good revenue stream.
Themed cafes can enhance the gaming experience.
Trade and consignment services can be a hassle.
Engaging with customers through loyalty programs is beneficial.
00:00 Introduction to Card Shop Insiders
00:58 News from the Gaming Industry
07:13 Pivoting in the Card Shop Industry
20:13 Three E's: Educate, Enlighten, Entertain