Marketing Post-Covid: Tapas Bose, Chief Marketing Technology and Solutions Architect at Wiley by Cardwell Beach

We sat down with Michelle Killebrew, Vice President of Marketing for Products and Technology at the global accounting firm PwC, to discuss marketing in a post-COVID world.

Together, we discuss how products can adapt during uncertain moments, why the "new normal" might lead to more disciplined decision making, and the importance of agility and self-compassion throughout this moment.

We're joined by Dara Meath, Chief Information Officer at Conair Corporation, to help answer the question, "What will marketing look like in a post-COVID-19 world?"

In this conversation, we discuss how digital content can create loyal customers, the importance of partnerships during a crisis, and how even established brands can face the upcoming digital-first world.

In this episode of the Cardwell Beach Marketing Podcast, we're joined by Doshia Stewart, Vice President of Global Corporate Communications at Allegion, a safety and security firm that operates brands including Schlage and Kryptonite. Together, we discuss how to make decisions through a "COVID lens," how to use products to live safer and smarter lives, and how marketers can add value to brands during uncertain times.

We sit down with Robert Powell, Chief Marketing Officer at Cardinal Capital, to discuss the future of marketing in a post-COVID-19 world. Together, we discuss how the pandemic has given us permission to innovate, the importance of customer loyalty, and how a new generation of digital natives is rising to meet today's challenges.

On this episode of the Cardwell Beach Marketing Podcast, we talk with Mike Kaplan, Chief Marketing Officer at ENGIE Impact, a leader in helping organizations improve their sustainability. In this conversation, we cover why more consumers are demanding sustainable alternatives, how marketing can push forward on social change, and how COVID-19 has been an eye-opener for many global businesses.

We're joined by Dux Raymond Sy, Chief Marketing Officer at AvePoint, to discuss the future of marketing in a post-COVID-19 world. Together, we talk about the importance of consumer education, why remote work may be here to stay, and how every business is now a digital business.

On this episode of the Cardwell Beach Marketing Podcast, we're joined by Bita Milanian, the Senior Vice President of Global Marketing at Ribbon Communications, a cloud-based communications provider. Together, we talk about how companies can genuinely solve difficult problems, make virtual events more fun, and personalize communications for their customers.

During the summer of 2020 we were joined by Bruce Ditman, Chief Marketing Officer at Marcum LLP, an independent public accounting firm, to answer the question, "What will marketing look like in a post-COVID-19 world?" In this conversation, we explore how to provide deeper answers to common challenges, the importance of empathy, and trying new strategies while holding onto brand principles.

We're joined by Mike Cogburn, Head of Digital Consulting and Innovation at SS&C Technologies, to discuss the future of marketing in a post-Covid-19 world. Together, we explore how companies are transitioning from physical outreach to digital marketing, why timeliness matters in content marketing, and how to communicate effectively during times of market volatility.