Writing great sales copy is a skill that most gym owners could benefit from, but very few owners ever commit the time or energy to getting better at.  

But most of us would love to have a way to get the attention of our potential clients, without coming off too sleazy or salesy, or without having to pay thousands of dollars to a marketing consultant to do it for us.  

In today's podcast, I run you through a simple exercise that will help you create great sales copy immediately.   I literally learned and went through this exercise for the first time last week, but found it so interesting and useful, that I had to share it right away with you guys.  

And even if you don't want to use this exercise for sales copy, the ideas you come up with can also serve as an endless supply of content topics for blog posts, videos, and ebooks to build your brand and get more customers.  

For many years at CrossFit Palm Beach, I felt like I was failing miserably as a leader. I wasn’t able to get my team to do things that I knew they were capable of, and even saw some good employees become entitled or become worse team members under my watch.

I’ve realized that leadership is a lot like dating, where you will likely have to go through a lot of bad relationships to eventually know how to create good ones. If you’ve ever been in a good relationship and then broken up, it’s likely because you and the other person lacked the maturity, communication, or relationship skill set, to make that relationship work in the long term. But there’s also a high likelihood that the other person wasn’t going to be your soulmate anyways, regardless of how mature or skilled you were, simply because they weren’t the right person.

As I’ve started to become more confident and more effective as a leader, I realize that the progression hasn’t been 100% due to the changes I’ve made to my personal approach or personal development. A large portion of my growth as a leader has come from being surrounded by great followers and great team players, that have taught me how to be a better leader.

In this episode I talk more about this concept of how leadership is like dating, and how you can be more patient and forgiving of yourself as you develop into the coach, business owner, and leader you want to be.

Have you ever been asked by a prospect if you would match their rate at their current gym?

What was your response?  Did you say yes?  Did a part of you consider it, even if you ultimately said no?

If you're pricing your services based on what someone else is charging, you are likely setting yourself up for failure.  Pricing shouldn't be some arbitrary number that you think your potential customer can afford to pay, but it should be based on the value you want to provide to your customers, your employees, your business, and yourself.  

And once you set your prices, you aren't helping people out by discounting those prices, just because the gym down the street charges that much.  We've seen several local gyms shut down over the last few years, and we  would likely be in a similar situation if we didn't protect our rates.  

In today's episode, my brother and business partner Tony joins the show to discuss all things pricing related.  

Daniel is an immigrant entrepreneur from Budapest, Hungary that now owns 6 gyms, is an Amazon best-selling author, and a wealth of knowledge.   In this episode we discuss how he built an 1100 sq ft facility into a seven figure gym, why and how to raise prices, and how to create multiple successful locations.   I especially enjoyed how Daniel broke down the difference between delegating and leveraging, and he shared his favorite book on the subject, Lincoln on Leadership.  

Over the last few years at CrossFit Palm Beach, we have evolved our coaching staff where everyone on our team is now a full-time coach or working towards becoming one.  We've noticed a huge benefit from having 100% of our coaching team fully invested and fully committed to CFPB and our members, and we've decided that those are the people we want to work alongside each day.  

But every week, I still talk to gym owners that have several part-time coaches on staff, and I try to break down the advantages and disadvantages of having part-timers.  

Part-time coaches can be a great asset to your business, we just need to be intentional about their role, and they need to be held to a clear standard, similar to what you hold yourself and your other full-time coaches to.  

In this episode, I break down those 3 standards that all part-time coaches need to meet, in order for them to be a valuable asset to your gym.  I also talk about how to start moving away from a part-time team, if you think your gym could benefit from having more full-timers on staff.  

Being a great coach, business owner, or leader, often requires us to find a balance between seemingly opposing ideas or personality traits. 

When it comes to coaching, it's important for us to find the balance between:

Finding the balance between this dichotomy, is what separates the great coaches from the good ones.  And in order to pull this off consistently, it requires massive self awareness. 

This episode dives into the dichotomy of great coaches, and how you can begin to develop more self awareness around your own coaching.  

Nathan Holiday is the owner of Level Method Gym in Lake Forest, California and the creator of the Level Method which is used by over 150 gyms across the world. 

The Level Method is essentially a martial arts style color system, that coaches and members can use to accurately assess where they are today, and have a systematic approach to improving their fitness and attacking their weaknesses.

It’s a powerful tool for improving member retention, upselling to more services like personal training and programming, creating powerful moments in your community, and differentiating your gym from others in the industry.

In this episode, Nathan and I discuss the power of the Level Method and also dive into the business side of running both a CrossFit style gym while launching an online business. 

We dive into his favorite resources and tools for productivity, which has become a necessary skill for him to thrive in both businesses.  

Last weekend, we just completed our 6th Annual Deadly Duo In-House Competition.  We've run over 15 in-house competitions over the last 7 years at CFPB, and have made a lot of improvements over the years in how we run these competitions.  

In this episode, my brother Tony joins the podcast to break down every detail that we believe goes into a successful in-house competition.  

We talk about how and when to line up sponsorships, increasing member participation, how to think about programming, and coordinating day of logistics, scoring, judging, and everything in between.  

As coaches, most of us are constantly stressing the value of mastering the fundamentals to our athletes.  

Yet, as business owners, we many times ignore the fundamentals in favor of the shiny new marketing tactic or the urgent issue that's staring us in the face today.  

Tell us to create a progression to help someone achieve their first ring muscle up, and you'll likely get a detailed plan of drills and progressions that we feel confident will deliver the result.

Yet, if you ask most gym owners how they are going to get to 200 members or $50,000 per month in revenue, they can't outline a clear action plan.  

The problem is, the fundamentals that make up a great business aren't as clear to us as the fundamentals that make up something like the snatch or the handstand push up.  

We just aren't as well versed in business as we are in movement.  Or more correctly said, we haven't invested the hours or attention on the business side, that we've invested into coaching and studying movement.  

In this episode, I talk about how we've had to take a step back at CrossFit Palm Beach to revisit the fundamentals of our business.  I share my favorite new resource for doing this yourself - which is the book, "Founder, Farmer, Tinker, Thief" By Chris Cooper.

Lastly, I share with you an amazing free gift, which is a copy of our recently completed staff playbook for CrossFit Palm Beach.  This playbook is an 80+ page blueprint for how we run everything at CFPB.

To get your FREE copy of the playbook, head to sevenfigurebox.com/staffplaybook.