Care-Coach-Lead

Are You Meant to Be a Coach or Gym Owner?

Most of us got into coaching or owning a gym because we are passionate about it, but that doesn't necessarily mean that us and our teams are in alignment with the business and the things we work on daily.

When we are talking about creating alignment, we are referring to spending the majority of our time on things that:

1) We love doing

2) We are good at

3) Others are excited to pay for

This type of alignment allows us to 10X our output, push through tough times, and live in a way that feels effortless.

In today's episode I discuss how we have created more alignment in our business, and some simple frameworks and exercises for you to create more alignment in yours.

If you own or coach at a group class gym, you know how difficult it can be to implement personal training into your existing customer base. In order to be successful with PT, we first have to realize that the clients that are looking for one-on-one training, are often very different from those that are looking for group classes.  

In order to become a great coach, it requires more than having a great technical knowledge of your subject. And in many cases, mastering the social and psychological side of coaching, the "soft skills", will actually produce better results and happier clients. 

In today's episode, Josh Martin of TwoBrain Coaching joins the show to talk about all things related to coaching, coaches' development, and building a team. 

This is a must-listen for anybody who is looking to make a career as a coach or gym owner. 

When most people think of wealth, they think about amassing large sums of money. But when we really look at the essence of wealth, we are talking about freedom of time and money, not some arbitrary number in a bank account.

When I look at a lot of the career coaches out there, I don't see many of them retiring in the traditional sense. But that shouldn't stop them from doing everything in their power to put themselves in a smart position financially where they are never forced to work when they don't want to.  

As coaches, we're often guilty of chasing degrees or certifications, without a clear reason or objective for chasing that next certification. We know we should never stop learning and developing our skills, but it can be difficult to decide what certifications or continuing education is going to add the most value to our careers.

Frankie Loccisano is a full-time coach out in Chattanooga, Tennessee, and we've been in contact on and off over the last year, when he applied to be a coach at FitTown Jupiter.

Frankie is still fairly early in his coaching career, but was approached by a family member that would be willing to invest in him to open his own gym when he is ready.  

He reached out to me for some advice, and I thought it would be fun and useful to have him come on the show to discuss the pros and cons of opening your own gym, versus finding a great gym that you can become a career coach at.  

In today's episode, we cover what we would do differently if we were starting our gym today, and my recommendations for what he can do over the next few years to best prepare himself for if/when the time comes for him to open his own.  

Today I sit down with Tim Thackrey of the Juice Compound, to discuss everything from building an online coaching business to running a successful kids program.  

Last year, we ran Tim's Youth Empowerment program with our FitKids at FitTown Jupiter, and fell in love with the level-based, character-driven fitness system he created.   Tim shares how he built the YES program, and how he thinks it can be applicable in an adult setting. 

Over the last 3 months, Tim has transformed his online coaching business.  He's gone from being scattered trying to help anyone and everyone, to now working specifically with former athletes.  This has enabled him to have a deeper impact, make more money, and create more freedom.  

Today I sit down with a true legend in our industry, Chris Cooper.

Chris joins the podcast to talk about his new book, Gym Owners Handbook, and the future of the gym industry.

The thing that I enjoyed most about our conversation was hearing about Chris's journey in scaling Two-Brain Business, and his views on investing in coaching and mentorship, including why he spent over $230,000 on mentorship in 2020 alone.  

He opens up about many of the obstacles he has had to overcome in order to grow his mentorship practice to over 35 mentors and over 800 gym owners.  

In early 2021, Two-Brain will be releasing their State of the Industry guide, which is an 84-page analysis of what separates successful gyms in 2020 and beyond, and we discuss some of the key takeaways from that guide in today's episode.  

For successful gym owners that want to scale their business beyond a single location, it's often not worth the risk of owning and taking on the overhead and stress of all of those additional locations.

After years of working towards a franchise model for his gym Urban Mvmnt, Stu Brauer just announced last week that he will be launching with a licensing model instead.

Most gym owners are familiar with the licensing model that CrossFit offers, where you pay between $500-$3000 annually to use the CrossFit name, but receive very little guidance on how to run a successful business.

In Stu's case, he felt there was a huge gap between the typical hands-off licensing model, and the highly structured, but often inflexible, franchise model.  So Stu set out to create a model that maximized the best of both worlds.

In today's episode, Stu shares his vision for the Urban Mvmnt licensing model, and his thoughts on how other gym owners can follow in his footsteps to build a brand that scales to multiple locations.

In order to be successful as a coach or gym owner, we need to understand the rules and objectives of the game we are playing.  Often though, the game we think we are playing, isn't the one we need to be playing in order to break through that next plateau of success.  This episode dissects how to think about success as a game, and how to evolve your approach for what your business or career needs from you most right now.