CARE Failing Forward

What does it take for people and the planet to thrive? We have to show up. C.D. Glin, President, PepsiCo Foundation and Global Head of Social Impact, PepsiCo. After decades in social impact, government, and philanthropy, C.D. talks about some of his earliest lessons as a Peace Corps Volunteer in the new South Africa, and the inspiration of Nelson Mandela’s quote, “I never lose. I either win or learn.” Appreciative inquiry, meeting people where they are, and knowing you don’t have all the answers or some of the key lessons.

What happens if we stick with business as usual? We fail by default. C.D. Glin, President, PepsiCo Foundation and Global Head of Social Impact, PepsiCo, Inc talks about food systems are failing women, and what companies can do to correct for that. Thinking with a whole of company approach, beyond just philanthropy, is critical. Companies have to use their profits, their products, their procurement, their people, and their markets if we’re going to achieve #zerohunger. He talks about how COVID-19 was a wake up call to the visceral challenges in the global food system—like climate change and inequality—and how to turn a moment into momentum. He also talks about how projects like She Feeds the World can help address these challenges.

Tahira Nizari and Barnabas Mtelevu talk about what it took to overcome the challenges in the tea sector in Tanzania, and how assuming that smallholder women farmers could immediately join a global supply chain demanded new partnerships and new plans. How do you grow from an individual farmer to a business? Don't assume it will happen automatically. Just because you're a businesses doesn't mean it will work. On the other hand, you can't assume a development project is set up to meet market needs. A demonstration factory, joint ownership with women farmers, and getting global investment were part of the key in shifting to a more business mindset in the partnership between CARE and Kazi Yetu. It led to a 17% increase in tea prices and an 83% ROI. Learn more about how they did it here.

You've commissioned an analysis to understand the dynamics for women and young people to build a better program, and the results are disappointing. They're too general, too high-level, too obvious. They're accurate, but not useful. What went wrong? Well--you're not alone. MOST of the implementers in the Gender and Youth Activity have the same experience--gender analyses are often disappointing because we do them wrong.

What's the solution? Get more focused, have managers involved in the whole process, and get the team involved in learning, instead of hoping that a consultant can do the learning for you. Great learning from Hope Schaitkin, Michelle Lemeur, and Savannah Smith from the Gender and Youth Activity.

There are more resources here about what you should do next.:

• Step-by-step: A Roadmap to Gender and Youth Integration in Food Security and Resilience Programs

• GAYA Event Report – May 2023 Stakeholder Consultation

What happens when your consultation processes go off the rails? Lauren Beriont from The Emgergence Collective talks about how a lot of our feedback and co-creation processes face three major problems:

1) They assume a trust that does not exist between different stakeholders

2) They are centering the wrong actor--the donor or the most powerful group in the process--instead of focusing on the impact the world needs to see.

3) They are looking to validate a plan that is already in place (but maybe not on paper yet), not create a new plan

How do we fix that? Have scary conversations. Talk about what's not working, what assumptions people holding, and tackle real power dynamics. Look at what impact donors expect, vs. the kind of impact people are actually seeing happen.

What's in a logo, and why does localization need to include participant-led logo design? Zinat Ara Afroze and Sairana Ahsan explore the logo competition to have frontline service providers design a logo for their own services. What did they learn? Only 9 people out of a potential 450 participated in the competition the first time around, and understanding why not, and what level of understanding it takes to draw a logo that sums up your job showcased how much more shared understanding there was to build. Zinat's recommendation for what you should do? Practice adaptive management and CLA. Check out their case study here.

Inspired by his recent blog post on From Poverty to Power, Duncan Green reflects on why it's important to learn from failure, and some of his own failure stories. "Think before you jump", and "be a reflectivist as well as an activist" are some of his key pieces of advice to people working in the sector. He's got stories about playing chess from the management bunker, evidence-based humility, and How Change Happens, the second edition paperback and Open Access that's coming out starting from August 16.

Want to hear more stories from Duncan and the change makers he works with? Listen to his podcast: GELI Stories podcasts

"I wish I had known that my biggest source of learning would be my field colleagues. ...I believed in textbooks." Dr. Muhammad Musa reflects on 41 years of work in international development. His two biggest lessons are: learn from your frontline staff, and tell stories with impact. Some lessons he learned in the decades are to build a fearless climate--a climate of trust, where staff at all levels can learn from failure, and can take time to reflect. He also notes that moving from a project to a movement--one that changes a system--is the best way to create change. Technical solutions are not the only (or even the best) way to get the job done.

The Feed the Future Mali Sugu Yiriwa operates in the Delta Zone of Mali, aiming to strengthen the resilience of farming and business communities through market-driven, inclusive, nutrition-sensitive, and agriculture-driven economic growth. However, the complex nature of Mali’s political situation poses significant challenges to program implementation and participant outreach. In this episode of the Failing Forward Podcast, Laurore Antoine, Chief of Party for Sugu Yiriwa, shares valuable insights into how adaptive leadership, collaboration with local grassroots organizations, and strategic use of digital solutions, among other adaptive management approaches, have been instrumental in achieving program goals and positively impacting lives in Mali.

Christabell Makokha talks about always anchoring innovation to the success metric: have I solved the problem? Instead of focusing on the process, focus on the problem, and whether or not people's lives are getting better. She reflects on why innovation labs fail (inspired by this article from ICTworks). What's going wrong?

1. We define innovation as "the next new thing" rather than leveraging creative problem solving.