In this episode of Career Coaching Secrets, Ed Samuel shares his powerful journey from corporate CFO to career coach and founder of SamNova Inc. With over 1,000 clients served, Ed reveals how he tackles ageism, guides job pivots, and drives transformation with faith-based coaching. Learn how he grew his practice through speaking, SEO, referrals, and more—without relying on ads.

You can find him on:
https://www.linkedin.com/in/edsamuel/
https://samnovainc.com

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You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

Rexhen Doda interviews Nancy Burger, an executive coach, keynote speaker, and founder of the Fear Finding Project. Drawing on neuroscience and psychology, Nancy helps leaders overcome fear-based thought patterns and build trusting cultures.

Inspired to switch from life coaching to corporate work, Nancy uses the Marshall Goldsmith stakeholder-centered methodology to drive sustainable behavioral change. She works with leaders over typical one-year engagements, starting with 360-degree stakeholder feedback to set measurable goals.

Nancy acquires clients primarily through referrals and a strong LinkedIn presence, where she shares valuable content. She emphasizes delegating non-core tasks to focus on coaching and sales calls. Her biggest challenge is creating an organic sales funnel, which she's addressing through website revamp and rebrand.

Her goal is to empower as many people as possible to understand they are in charge of their thoughts. Nancy advises coaches to network, differentiate themselves, and prioritize sustained client impact over long-term engagements.

Find Nancy Burger:

• LinkedIn: linkedin.com/in/nancy-burger-commstrategist
• Website: https://nancyrburger.com/praise/
• Facebook: facebook.com/nancyburgerfearfinder/
• Instagram: instagram.com/nancyrburger/
• Youtube: youtube.com/@nancyburger6559

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

Rexhen Doda interviews Juan Alvarez, a former CEO turned conscious executive coach. Juan helps CEOs and mature entrepreneurs cultivate presence, peace, and purpose by integrating mindfulness and emotional intelligence into their leadership.

Inspired by his own corporate experiences, Juan's client acquisition is driven by word-of-mouth referrals, presentations at CEO forums, and authentic content creation. He emphasizes client readiness and genuine alignment for effective coaching, advising coaches to clarify their niche and be authentic.

Juan's future goals include publishing a book and leading his first retreat in Europe. His current challenge is balancing his diverse professional activities.

Find Juan Alvarez:

• LinkedIn: linkedin.com/in/juanralvarez
• Website: juan-alvarez.com

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

Rexhen Doda interviews Matthew Jonas, executive career coach and creator of the Six Figure Job Offer Framework. Matthew helps senior professionals secure higher-paying roles (up to 40% salary increase in 90 days), drawing on his experience co-founding and scaling a marketing agency.

Initially reliant on LinkedIn Services, Matthew now uses a third-party service for targeted outreach on LinkedIn to find qualified job seekers. He prefers a boutique coaching model, focusing on high-level service rather than large-scale team expansion.

Key insights include the necessity of automation and continuous investment in one's business. His challenges involve lead follow-up and testimonial collection, stressing the importance of working with committed clients. Matthew advises coaches to find their niche, invest in themselves, and adapt to change, valuing community collaboration.

Find Matthew Jonas:

• LinkedIn: linkedin.com/in/getyournexthighpayingjob
• Website: 6-figureexecutivecoaching.com

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

In this episode of Career Coaching Secrets, executive coach Aleta Maxwell shares her transition from CHRO to founder of Uplifting Leadership. With a focus on empowering high-achieving female leaders, Aleta dives into imposter syndrome, team communication, and building aligned leadership cultures. Learn how she structures her coaching programs, markets her business, and plans to scale her impact through retreats and community.


You can find her on:
https://www.linkedin.com/in/aleta-maxwell/
https://www.upliftingleadership.com/
Email: [email protected]

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

In this episode of Career Coaching Secrets, business coach Lindsay Davis shares her journey from corporate leadership to founding Gray Coaching. With 20+ years of experience, Lindsay unpacks how she helps entrepreneurs scale, her unique coaching model, and the importance of delivering real value. Learn how she helped one client add $30K overnight, her take on pricing, automation, and building a sustainable coaching business.

You can find her on:
https://www.linkedin.com/in/lindsay-davis-30848415/
https://www.graycoaching.net/

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

Rexhen Doda interviews Rebecca Cattran, a Melbourne-based change leadership coach and founder of Popolo Plus. Rebecca empowers early to mid-career leaders to navigate organizational change with confidence and clarity.

With over 12 years in coaching, Rebecca transitioned to full-time business in the past year. Her clients primarily come through referrals, but she's actively expanding to partner directly with organizations and building her social media presence. Future goals include achieving PCC certification and writing a book, "Choosing a Conscious Career."

Rebecca emphasizes seeking external support, regular strategic planning, and managing her personal energy. Her key advice for coaches: have your own coach, clearly differentiate your services, and understand the distinction between coaching and mentoring.

Find Rebecca Cattran:

• LinkedIn: linkedin.com/in/rebeccacattran
• Website: popoloplus.com.au

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

Rexhen Doda interviews Erica Yanney, a certified transformational life, career, and executive coach, and founder of Altitude Career Coaching. Erica empowers global professionals and immigrants to thrive, drawing on her own career transition from music and immigrant experience.

Inspired by a personal crisis and helping a relative, Erica embraced coaching as a calling, finding immense reward in client transformations. LinkedIn is her main client source, supplemented by referrals and Google. She stresses professional online presence and the importance of "just starting" without waiting for perfection.

Erica's primary challenge is business development, which she addresses by continuously learning and, most recently, hiring a business consultant for scaling. Future plans include a LinkedIn optimization challenge and a new membership platform.

Find Erica Yanney:

• LinkedIn: linkedin.com/in/ericayanneycareercoach
• Website: altitudecareercoaching.com
• Website: pursuingtheabundantlife.com
• Email: [email protected]

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

Rexhen Doda interviews Jordyn Benattar, an executive coach and public speaking expert. As the founder of SpeakWell, Jordan helps professionals become world-class communicators, drawing on her background in law, acting, and debate.

Inspired by a transformational coaching experience at 19, Jordan focuses on helping leaders "own the room" by mastering communication. SpeakWell has evolved from one-on-one sessions to a comprehensive offering, including workshops, an AI coach (ACE), and an upcoming online course. Her clients range from CEOs to judges, acquired mainly through referrals and LinkedIn.

Jordan emphasizes "better, not just more" in scaling, investing in systems and focusing on clear impact. Her biggest challenge is time management, which she addresses through meticulous planning and scalable offerings. She advises coaches to define their transformation, systematize their methods, and show up boldly.

Find Jordyn Benattar:

• LinkedIn: linkedin.com/in/jordyn-benattar-menkes-4196a464
• SpeakWell Website: https://www.letsspeakwell.com/about
• Instagram: https://www.instagram.com/speakwell/?locale=zh-hans

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

Rexhen Doda interviews Sarah Mestiri, a career strategist and data scientist specializing in women expats in STEM. Inspired by her own career shifts and motherhood, Sarah helps women gain confidence and fulfillment in new environments.

She primarily finds clients via LinkedIn and Facebook groups (e.g., "International Women in Berlin"). Sarah aims for $10k+/month revenue and to empower over 100 women expats. She emphasizes the value of community support and the lesson of "just starting" despite self-doubt.

Her main challenges are content consistency and time management as a working mom. Sarah advises coaches to focus on helping others.

Find Sarah Mestiri:

• LinkedIn: linkedin.com/in/sarahmestiri
• Website: sarahmestiri.com

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com