In this episode of Career Coaching Secrets, host Pedro sits down with Tracey Evans, founder of Dreamwinds Equine Assisted Learning Centre and leadership development expert specializing in equine-assisted learning. Tracey shares how her background as a corporate executive and self-described Type A leader shaped her obsession with brand consistency, client experience, and delivering a true “wow factor.”

Tracey opens up about the tension between growth and control, why she refuses to sacrifice experience for scale, and how protecting her brand standards has become both her biggest challenge and greatest differentiator. From using horses as honest mirrors for leadership, to building high-touch corporate programs, pricing premium experiences, and scaling beyond herself without losing quality, this conversation dives deep into what it really takes to build a values-driven coaching business.

If you’re a coach or consultant wrestling with niche, brand integrity, scalability, or how to grow without burning out or watering down your work, this episode is packed with practical insight and hard-earned wisdom.



Connect with

LinkedIn: https://www.linkedin.com/in/traceyevans1/
Website: https://dreamwinds.com/

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You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

 In this episode of Career Coaching Secrets, host Pedro sits down with Annette Blum Pearson, a coach and consultant helping professionals build careers and lives aligned with their values. Annette shares her journey from corporate leadership to launching her own coaching practice, the power of niching down, and how she helps executives and managers make impactful career pivots. Learn her strategies for creating consistency, driving client transformation, and scaling a coaching business while balancing life, family, and purpose-driven work.

Connect with

LinkedIn: https://www.linkedin.com/in/annetteblum/
Website: https://www.annetteblumpearson.com/

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

In this episode of Career Coaching Secrets, host Pedro sits down with Jim Naleid, Executive Chair at Epic 21, to explore what it truly means to build a sustainable coaching business, and why long-term impact comes from working on the business, not just in it.

With more than 25 years of experience in financial services and executive leadership, Jim shares his journey from consulting to leading trusted peer mastermind groups for senior executives and business owners. He explains how peer-to-peer learning, psychological safety, humility, and vulnerability create powerful environments where leaders can think clearly, challenge assumptions, and make better decisions.

Jim also unpacks lessons on scaling through people, transitioning out of day-to-day operations, marketing through relationships, pricing with purpose, and why great coaching is rooted in curiosity, not problem-solving. This conversation is essential listening for coaches and leaders who want to grow with intention, integrity, and real impact.



Connect with

LinkedIn: https://www.linkedin.com/in/jimnaleid/
Website: https://epic21.biz/

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com

Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay

In this episode of Career Coaching Secrets, host Pedro sits down with Patrick Kennedy, leadership coach and founder of Magnolia Coaching and Consulting, to explore what truly effective leadership coaching looks like. With over 20 years of experience in complex healthcare environments, Patrick shares his leadership origin story, how coaching became a calling, and why he believes coaching is a true partnership, not a prescription.

Patrick unpacks his strengths-based approach to leadership development, explains why clarity around your ideal client is critical for coaches, and offers an honest look at pricing, packaging, and capacity in a growing coaching business. From building confidence to helping leaders feel “lighter” after a session, this conversation highlights how powerful coaching can be when it’s client-driven, authentic, and grounded in real-world experience.

Whether you’re a coach, aspiring leader, or healthcare professional looking to grow, this episode delivers practical insights and meaningful perspective on leadership, coaching, and impact.

Connect with

LinkedIn: https://www.linkedin.com/in/patrick-kennedy-30470929/
Website: https://www.magnoliacoachingconsulting.com/

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

In this episode, Pedro Stein speaks with Sheyda (Shey) Milman, a life and career coach who built JM Learning Prep into a company serving over 14,000 clients before facing a complete business shutdown during COVID, a divorce, and financial pressure.

Shey shares the moment that changed everything - receiving a phone call where she had minutes to save a client’s life, and how that experience reshaped her approach to coaching. Trained in Tony Robbins methodology, her work focuses on mindset, structure, accountability, and helping people break anxiety-driven patterns. Today, she works with entrepreneurs, professionals, and individuals navigating high-stress life transitions.

This conversation explores resilience, mental health, business leadership, and what it truly means to create impact.


You can find her on:
https://www.linkedin.com/in/sheyda-milman-bb1778244
https://www.instagram.com/sheysheymil11
https://www.unstuckbyshey.com/

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

Emily King Grandinetta, MCC, is a nationally recognized expert in military-to-civilian transition, veteran leadership development, and executive coaching. In this episode, Emily shares how she built a thriving B2B coaching practice, why veteran hiring often fails without proper support, and how she created ICF-accredited programs that help organizations retain and develop military talent. She also breaks down the realities of scaling a coaching business, overcoming imposter syndrome, and why coaching veterans requires specialized training—even for master coaches.

You can find her on:
https://military.grandinetta.com/
https://www.linkedin.com/in/emilyking/

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

 In this episode of Career Coaching Secrets, host Pedro sits down with Jeff Griffin, global keynote speaker, leadership strategist, and author of I’m Possible and Endless Possibilities. Jeff shares his powerful origin story—from a life-altering spinal injury to competing in the Paralympics—and breaks down the 90-day framework for real, lasting change. They explore habit formation, the 3Ds (Dream, Desire, Do), mindset under pressure, and how emotional impact plus the right tools create transformation. This conversation dives deep into leadership, resilience, pricing confidence, and building a coaching business that produces real results.


Connect with

LinkedIn: https://www.linkedin.com/in/jeffgriffin10/
Website: https://griffinmotivation.com/
facebook: https://www.facebook.com/griffinmotivation/

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

In this episode of Career Coaching Secrets, host Kevin sits down with Mauricio Espinosa, founder of G20 Coaching and author of Let It Happen, to unpack one of the most important—and misunderstood—topics in coaching: how to price your services based on the life you want to live.

Mauricio shares a clear, numbers-driven formula that helps coaches calculate their ideal income by starting with lifestyle goals, accounting for taxes, and working backward to realistic billable hours. He explains why coaches sell time, how to design group coaching and training offers to increase leverage, and how transparency in pricing builds long-term trust with clients.

The conversation also explores Mauricio’s journey from veterinary school to financial consulting and global leadership coaching, the key differences between coaching, consulting, and mentoring, and why leadership and change are the foundations of sustainable growth. This episode is a must-listen for coaches who want to scale their business intentionally—without sacrificing impact or quality of life.



Connect with

LinkedIn: https://www.linkedin.com/in/coachmau/
Website: https://g20inc.net/
Facebook: https://www.facebook.com/G20Inc/

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

In this episode of career coaching secrets our guest is Rohanna Doylida, a leadership and career development professional who shares powerful insights on navigating career growth, building confidence, and leading with purpose in today’s evolving workplace. Rohanna discusses her professional journey, key lessons from coaching leaders and professionals, and practical advice for anyone looking to elevate their career or step into leadership with clarity and impact.

You can find her on:

https://www.facebook.com/rohdoy/

https://www.linkedin.com/in/roh-doylida/

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com 

In this episode of Career Coaching Secrets, host Pedro sits down with Peter Lach, growth advisor and coach to established B2B service business owners, to explore pricing confidence and building a profitable coaching practice. Peter shares his journey from corporate leadership and business ownership into coaching, along with key lessons on investing in growth, charging based on value, and overcoming the internal resistance that often holds coaches back. He offers practical insights on niching down, lead generation, using AI to accelerate results, and creating scalable systems that drive real ROI. Perfect for coaches who want to grow their business with clarity, confidence, and sustainability.


Connect with

LinkedIn: https://www.linkedin.com/in/peter-lach-180b30/
Website: https://vantagecoach.co.za/

Support the show

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com