A lot has to be said for curiosity. It drives change and innovation, and as for Lisa Sharp- her whole career. Lisa is the CEO of the Hereford Society and comes from a fascinating marketing background that’s seen her digging around cereal crop fields for Uncle Toby’s and pondering the way we think about red meat marketing for Meat and Livestock Australia. She’s an energetic force to be reckoned with and as we find out in this episode, a career in food industries was the furthest thing from her mind.