Whether you own your own business, are a CEO, Manager, or an employee branding is critical.  But where does your brand start?  The fact is it starts with your mission statement.  But how do you carve out your missions statement.  Well that all starts with your core values, and how you live them out.

In Episode 20 of A New Direction, Harvard Law School graduate, retired attorney, professional mediator, negotiator, model, speaker, and author Raye Mitchell talks about “Brandification”,  However, what we discover in this episode is the power of your mission statement as it relates to your core values.

Do you know what your core values are?  Are you sure?  If you asked someone else what they think your core values are would they line up with yours?  Great questions for sure.  How you live your life is the best example of what your authentic self is at it’s core, and that will determine much of your mission statement.

All of this is based on Raye’s book entitled “How Women Negotiate from a Position of Strength. Protecting Brand and Intellectual Property Rights”  HOLD ON GUYS!  Don’t let the title turn you away.  This book is for everyone.  It is a very quick read with a workbook attached to help you really re think about who you are, what your doing and finding the opportunities to help you find A NEW DIRECTION!

Again, special thanks to our weekly sponsor ENLIGN Business Brokers and Advisors.  ENLIGN has literally helped thousands of people with the selling or buying of a business.  If you are looking to sell your business or ready to buy into your next dream of owning an existing business contact ENLIGN Business Brokers and Advisors, they are professionals that demonstrate “Your Business is Their Business”.  Give them a call:  www.Enlign.com

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Even in the midst of Hurricane Michael we had to push our through on this episode of A New Direction.  We lost power several times, but we reconnected and we still have an awesome show that I am convinced will help you!

Perhaps one of the most frequently asked questions I am asked is…”how do I start a business”.  I am not always certain why I am asked that question so often, but I recognized that I need a real expert on buying and selling businesses to really give the best answer that could others, like perhaps yourself, find A New Direction in this area.

That Person is Jeff Snell, COO & Founder of Enlign Business Brokers and Advisors.  Jeff and his company Enlign have been a part of 100’s of transactions representing businesses and their owners to help them sell or find the right business.  He and his company have been national recognized for their leadership in the area of Business brokerage.

Check out Jeff Snell and Enlign’s social Media

LinkedIn

Twitter

Facebook

In this episode of AND we ask questions such as “How does one start a business”

, “How much money does someone need”, “What about buying an existing business”, How much should one pay for an existing business”, “Where should someone start when it comes to either

buying or starting a business”.  “What about buying a franchise?”, “What are the pros and cons of

buying a franchise business?”… and so much more!

If you have ever thought about starting your business this show is for YOU!

If you are in a business and you are thinking about how business brokerage works because you want to sell your existing business…this show is for YOU TOO!

If you are simply interested in business…yeah, this show is for you.

BUT WAIT THERE”S MORE!

In this episode we have bonus content!  That’s right, just when you think the show is over, Jeff comes back and gives you tips on how to prepare your business for a storm.

Also I need to thank this week’s sponsor.  The La Jolla Writers conference.  

Whether you are an aspiring author who has yet to put pen to paper, someone intent on writing a book to augment your business, a writer on the cusp of submitting to agents, or someone who wants to know more about the different and ever-evolving methods of publication, the La Jolla Writer’s Conference is the place for you.

OCTOBER 26-28, 2018

HYATT REGENCY LA JOLLA

The post Starting a Business, Buying a Business or Franchise – Jeff Snell COO & Founder Enlign Business Brokers and Advisors – AND 16 appeared first on Jay Izso.

In this episode of A New Direction we talk with Best Selling Author Gregg Jackson and his most recent book.  “40 Rules Every Sales Pro Needs to Know“.  The book is a quick read made up of literally 40 one page rules that will help you in your business, life, marriage, and career.

Gregg and I talk about such topics “how do we give a customer value”, “having the hard conversations with your customers”, “knowing your customers pain points” “the importance of being authentically you, and so much more!  This show is one I assure you that you will want to keep for yourself and listen to over and over again, but will want to share with your friends and family as well.

I highly recommend you purchase the book: 40 Rules Every Sales Person Needs to Know

Also check out Gregg’s website:  www.GreggJackson.com

And Gregg has also graciously allowed for me to put his email so you can reach him.  His email is [email protected]

As always thank you for reading and for listening!  You are the best listeners ever!

I always welcome your comments on A New Direction so send them directly to me [email protected]

And don’t forget to thank this shows sponsor:  The La Jolla Writers Conference.

October 26-28 at the Hyatt Regency La Jolla

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Have you ever been told you were lazy?  Or have you ever felt that you were lazy?  But imagine you are getting paid to do exactly what you were built to do.  What if you absolutely were in a career that you loved?  People would probably tell you, “wow you are a hard worker”.   But the truth is you are not working at all, you are doing what you were made to do and love it so much it is not work…it is joy.  One that you would even sacrifice weekends to do, because you cannot imagine not doing it.

In this episode of AND author John Tamny discusses his latest book The End of Work:  Why Your Passion Can Be Your Job.  The book logically and rationally explains why in today’s world we do not have to do work we do not like to do to make a living.

We talk about why technology has created more opportunities for all of us to make a living doing what we are made to do and enjoy it.

To  contact and learn more about John Tamny go to Freedom Works

John Tamny Bio 

Get Your Copy of THE END OF WORK here!

The post The End of Work: Why Your Passion Can Be Your Job – Author John Tamny – AND 11 appeared first on Jay Izso.

In this episode of AND Leadership expert and author talks all things leadership.  How we define it can be a big reason why we may not understand Leadership in the first place.

Anni Keffer is a nationally-recognized Author, Youth Leadership Speaker, Entrepreneur and Founder of the Young Women of Influence Conference.

Check out her new book Leadership Built on Why

For more information and contact Anni Keffer go to here website

The post Leadership in the 21st Century – Anni Keffer – AND4 appeared first on Jay Izso.

This episode of AND we talk to radio personality Ray Carr (the Ray Carr Show) from Cleveland Ohio and his journey and love for radio and his trials, tribulations, perseverance, and success.

We also bring in Radio personality James Lowe a.k.a. Jiggy Jaguar (The Jiggy Jaguar Experience)to get his perspective with Ray on all things radio and the future of broadcasting.

The post So You Want to Get into Radio? – Ray Carr and James Lowe Jiggy Jaguar – AND 2 appeared first on Jay Izso.