This week's guest is Dr Annelen Schär, Head of Omnichannel Portfolio Management at Mercedes-Benz in Stuttgart — a digital leader working at the intersection of e-commerce, customer experience and business architecture in one of the world's most iconic car brands. Annelen has spent almost 15 years at Mercedes-Benz, completing a Doctorate of Business Administration along the way, all while raising two young children. She embodies resilience and a very deliberate choice to stay positive.
In this episode:
• What omnichannel portfolio management actually means, and how Annelen's team connects Mercedes-Benz's digital channels, e-commerce and business architecture from customer awareness all the way through to retention.
• How a childhood cello player who wanted to be a vet ended up in the luxury automotive industry, via a multicultural degree, a year abroad in the US at 15, time in France, and a Porsche internship that sparked her love of the product.
• The moment the financial crisis derailed a signed job offer and how Annelen navigated her way back, through a smaller company, a promotion, a tyre company detour, and eventually the Mercedes-Benz trainee program.
• What Annelen loves about working for Mercedes-Benz after almost 15 years, including the brand pride, the pioneering digital agenda, and the thrill of the annual product forum where new models are unveiled under strict secrecy.
• Why Annelen completed a doctorate alongside two babies and a leadership career, what she found hardest about the process, and what it actually added to the way she thinks and works.
• How returning from parental leave to find her whole division dissolved led, unexpectedly, to the best job she has had at the company.
• The strengths Annelen credits for her success: perseverance, resilience, having a plan without being rigidly attached to it, and a deliberate choice to believe that whatever comes is the right thing.
• How Annelen manages her mental health across an intense professional life, including presence with her children, playing cello, and building a positive mindset deliberately.
• What success means to Annelen: family, team celebration, reaching a management level she is proud of, and learning to be happy where you are rather than always looking ahead.
Annelen's career philosophy:
"I believe that whatever comes is the right thing. So if something doesn't work out, I'm not getting really down. I believe, okay, then it's the right thing that I didn't get, for example, this job."
Resources mentioned:
• Research on positive mindset and gratitude journalling
• Thinking on the alternatives to introverts and extraverts
If you liked this episode:
- New episodes on a Wednesday, with interviews with leaders or experts every week and a monthly discussion on what we've heard in the last week of the month.
- We'd love to hear from you. Share your thoughts on recent episodes or questions you would like Luella and Michelle to answer to [email protected].
- Support this podcast by becoming a member and get access to bonus episodes containing work related advice from Luella, Michelle and expert guests as well as a monthly newsletter with access to tools and guidance from this week's advice episode.
- Follow Career Stories on Linkedin and Instagram
Help other people find this podcast by subscribing in your podcast app and leaving a review.
Career Stories is brought to you by The Career Library.