The other day I attended a showcase of up and coming speakers.
Now before attended I thought Ho Hum, probably the same old crowd of motivational speakers spruiking their speaking services, ebooks and pbooks, CDs and videos.
After five hours of presentation onslaught, the last speaker made me sit up and take notice – not a CD or Video set or booking form in sight.
Now I thought I knew heaps about the online world, the trends and what was possible.
This is what I learnt.
Tesco, a British super chain store, wanted to establish over hundred out lets in South Korea.
The capital required to do this was astronomical, even in good economic times, let alone now.
Tesco became aware of how South Koreans shopped for supermarket products. Premium shop sites were too costly and rare.
The walls of the underground trains were not.
Tesco brought two ideas together – free wall space and the smart phone.
On the walk ways of the underground graphics of Tesco products were displayed, with embedded chips in the graphic. The price of each were displayed, ‘specials were also displayed.
With your smart phone held up to product display you could purchase your days or weeks shopping while going home. A smart phone application identified where you wanted your shopping delivered and deducted the cost of the goods from your debit or credit account.
This is not Tomorrow Land, this is now!
Type in Tesco and South Korea into Google and find out the trends in shopping.
After watching the video retail staff should be starting to think about renovating their careers.
A second example that blew me away was the smart change room to try on clothes. The room existed on walls also.
You saw a dress or a suit you liked displayed on the wall. Again using your smart phone or tablet you pointed it at the item of clothing and on your tablet or phone you saw the item on your personal avatar which was a replica of your body shape, weight, colouring and height.
“No the colour not right … lets change it to navy. CLICK!”
You could even rotate your avatar; have a look from the back and from the side. Eventually you will be able to have the item altered, buy it and have it delivered to your door.
Opportunity: Shopping on a wall near you.
Future applications could include hairstyles, facelifts and goodness knows what.
I'm not too keen to try on underwear while waiting for the train! A new perversion in the making!
The Internet and search engines give you the opportunity to be aware of trends and opportunities at all levels, if you care to do the research.
Remember we are now connected to just about every part of our planet
Just got an idea for a new app – WOW it might just blow your socks off! .
Till next time keep creating your future with http://www.careerrenovatorsexpress.com/