While we're constantly thrown into situations in which we try to discern what's coming next – or simply trying to keep up with what's happening now – it can be difficult to feel like we've got our head above the water.

Yet taking the time to look at the past can help chart a course to the present and future. In this case, we look at the past through that great American novel, The Great Gatsby, by F. Scott Fitzgerald. What can the behaviors of Tom and Daisy Buchanan and of the narrator Nick Carraway, teach us about brands and influencers?

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