When we market our wares, it's easy to get caught up in the Holy Trinity of content: text, video, audio. But humans have five senses; why are we stopping with just two of them?

The experience people have with your brand is bound by more than one or two senses at a time. And if you can pay attention to that, activate the ones that matter, or even have them harken back to the memory of a sense from years ago, you'll be creating a stronger bond with them.

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Why is "surprise and delight" an acceptable strategy? What about treating customers and employees like gold consistently?

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Life presents us with many challenges. Some of us are met with those challenges from birth. Others find obstacles later in life in jobs or relationships. Regardless of your status in this world, there will be roadblocks before you.

What we'll be judged on is how we met those challenges, facing them head-on. Sometimes it's alone. Other times, it's with those we've gathered around us. One young man followed that path and years later, was met with the ultimate irony.

"Success comes to the lowly and to the poorly talented, but the special characteristic of a great person is to triumph over the disasters and panics of human life." – Seneca

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Saying "thank you" just seems like a given. Or it used to. Someone bestows a gift of some sort on us, and we reply with our gratitude. But did you ever consider that expressing gratitude is a gift itself?

We have the opportunity to impact those closest to us with respect and consideration, connecting with them on a deeper level. And it is partly through gratitude that we can deepen those relationships.

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We've all been subject to the personality of certain charming people. It's kind of disconcerting, as you feel like you're on the string end of some Svengali.

What is it about charm that gets people to take action without putting up a fight? How can we learn to be more charming in our daily lives? And what is charm, anyway?

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Franklin Delano Roosevelt said "We have nothing to fear but fear itself." But when it comes to the fear of failure, what's the source of the dread? Even George Washington had to deal with this.

Understanding what's at the root of that fear will allow us to overcome what's holding us back at work and at home. And may lead to a boost of self-confidence.

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While some of us find ourselves rooting for the little guy, it's more likely that we're secretly (or in some cases not-so-secretly) wishing for big companies to fail. Are they actually too big to fail? Sears (and others along the way) have taught us that failure can happen to anyone.

What makes us take sides like this? And what can big companies do to inure themselves against the inevitable envy-based wishes for their demise?

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We think we're so smart. We see other people who get taken in by scams, con artists, and smooth talkers and we think, "That could never happen to me."

And we're wrong.

It's human nature to want to believe, to want to trust. And for that reason, half-truths can be much more dangerous than outright lies. Because of our desire for hope.

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One of the most popular American poems seemingly celebrates individuality. The benefits of going your own way and forging your own path are the takeaways that most people read into it.

But they would be wrong.

The poem has deeper meaning that ties to the importance of storytelling and the narrative we create around ourselves and the brands we represent.

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Every leader is concerned with leaving a legacy. That legacy not only defines how they'll be remembered, but it helps to steer the future of an organization or a society.

The way we portray ourselves and our brands today will leave a lasting mark on how we'll be regarded tomorrow. When we betray trust, the years to come will find us struggling to gain it back. And when we lead boldly and consistently, the future will be kinder.

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