While some of us find ourselves rooting for the little guy, it's more likely that we're secretly (or in some cases not-so-secretly) wishing for big companies to fail. Are they actually too big to fail? Sears (and others along the way) have taught us that failure can happen to anyone.

What makes us take sides like this? And what can big companies do to inure themselves against the inevitable envy-based wishes for their demise?

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