“In the senior living market, the old image is nursing home: the new image is active communities for older adults who can simplify their lives and spend their free time really enjoying themselves, their family, their friends,” says Nancy Koenig, CEO of Caremerge, which provides technology solutions for the senior living market. Like previous guests Jay Klauminzer and Elizabeth Harz, Nancy’s story is an interesting study in how to lead a company you didn’t start. She became the CEO in October 2017, taking the reigns from co-founder and chairman Asif Khan. Nancy explains her approach to taking on someone else’s vision (hint: focus on the metrics) and the triumphs that come with creating technology for a demographic that has long been ignored by the tech world.