If I say golden arches, Mickey D's or Happy Meal... instinctively, each of you know exactly what I am talking about. That is a brand. A brand is anything - a symbol, design, name, sound, reputation, emotion, employees, tone and much more... that separates one thing from another. In the case of McDonald's, the golden arches became part of the brand. Those arches separate their products from all other fast food restaurants and they're a recognizable symbol even with kids.
Two brands died this week and our hearts are broken... RIP Kate Spade and Anthony Bourdain.