Caribbean Content Creators

By Lyndon Baptiste

We talk to content creators about the business of creativity, content creation and growing on social media in the Caribbean.... more

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FAQs about Caribbean Content Creators:

How many episodes does Caribbean Content Creators have?

The podcast currently has 45 episodes available.

Caribbean Content Creators episodes:

February 19, 2024 045: A course for writers who want to self-publish
I'm working on a course that shows aspiring writers how to design and and self-publish a book as a paperback and ebook using print-on-demand companies like IngramSpark and Kindle Direct Publishing.

Sign up here: https://forms.gle/a8e9GMPwpTJfAytU9
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7min
February 12, 2024 044: Scheduling for content creators
As a content creator, the thing I struggle with the most is time management. I realised this particularly in 2024 when I set concrete goals. Two blog posts per week; Focus on YouTube; Publish 5 YouTube Shorts every week; One podcast episode per week. I set ambitious goals but didn't have a plan.
As a family man with a full-time job, I know I need a plan. I need structure. Daily habits. Tools to help me organise my process. It's all new to me and I'm having a hard adjusting to structure and sitting down each morning, writing, recording, and editing videos and podcasts. Stopping to fulfil my paternal duties, and get things done around the house. I'm writing this on Monday 8th January, 2024. It's exactly 10:00 AM. Do I want to be writing this article? No. I don't.
So, I've gone from being a content creator who approaches things willy-nilly to one who's seeking structure and trying to build a business, and my brain hurts. You know those headaches you get when you give up sugar and flour? Yeah. I've been walking around with that headache for two days. But! I'm getting things done. I want to share the things I'm doing to bring structure to my life as a content creator.
1. I've set goals. They're clear. They're concrete. Two blog posts per week: One on Monday at 8:00 AM; and one on Thursday at 8:00 AM. One podcast episode. Because these goals are concrete, I will know when I miss them.
2. Prioritise writing. As a YouTuber, I'm tempted to think in terms of video first. In 2024, writing is the priority. These articles become the stepping stone to YouTube Shorts, Podcast episodes and long-form videos. As I write new ideas spring up and I jot them down for later.

Visit my website: https://potbake.com/
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15min
February 05, 2024 043: On becoming a better content creator
Today I want to talk to you about becoming a better content creator. I've been a writer and YouTuber since 2008, but I should warn you: it's only in 2024 that I committed to becoming a better content creator. I may not be the ideal guide. These are merely my thoughts, and how I go about things based on my gut and the articles I read. If you glean something, I'd be pleased to hear. You can reach me on Instagram or X @lyndonbaptiste.
Know your audience. If you're still here, chances are you're a content creator who likes to read; or, if you despise reading, you're here because the information is important to you. While your audience probably loves you, ask yourself what are they looking for: Love? Nostalgia? A taste of Trinidad and Tobago? Or Grenada? Are they searching for scenic accommodations on a hillside in St Vincent? Or luxury, all-inclusive hotels?
For me, the first step to becoming a better content creator is setting goals and sticking to them. For far too long I've done things willy-nilly. No clear goals. Nothing to aim at. No process. No business plan. No structure. Although I heard successful YouTubers and podcasters preach on the topic. For 2024 my goals are clear. Publish weekly: two blog posts; one podcast episode; at least one YouTube Shorts on weekdays; and one long-form video on Thursdays at 8:00 PM. Find good clients. I've set goals.

My website: https://potbake.com/
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10min
January 30, 2024 042: What drives you as a content creator?
As a content creator, how can I become a professional?
Time: I need a schedule. Besides content creation, I have a job. I have a young family. Ideally, I want to spend time with my wife and children on weekends. if I have to work on Saturdays I will, but I don't work on Sundays. There. I know my boundaries. It’s important to know your boundaries. I need a schedule. One that involves writing, batch recording and editing every week; despite the “monotony”. Do what I need to do without complaining. Repeating tasks. Google Calendar will help.
Focus: My focus is writing. As I write ideas spring up. I’ve chosen to focus on YouTube because it’s the only platform where I earn revenue as a Caribbean Content Creator. I’ve uninstalled Tik Tok, Facebook Pages and Instagram from my phone, and I’m already reaping the benefits. I’m a solo creator. To maintain focus I’m going to have to back off
Understand what drives you. As a content creator I work fluidly when I share grassroots stories. Stories of hardworking people who are easily overlooked. Stories of people who are quietly working, quietly doing what they do without recognition. Recognition is important. When we recognise people and their work we lift something inside them that may not have moved in years. This drives me.
My website: potbake.com
Message me on Instagram: https://www.instagram.com/lyndonbaptiste/
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2min
January 22, 2024 041: How to make music reaction videos on your smartphone
Today we are chatting with Bar Miztah, a Trinidadian YouTuber who creates reaction videos. In the podcast, we dive into his process of creating reaction videos. I was honestly blown away when I learned that he uses his phone. You can listen to the podcast on Spotify. Here are the Key takeaways.
Caribbean Content Creators need to invest in themselves. To be taken seriously on the global stage be professional. Where necessary pay for programs and apps to access more features or, say, have an app's watermark removed from your videos. Give your best. Look at the competition. Get a better microphone. Up your game.
Love what you do. Be yourself. Before creating a YouTube channel, Bar Miztah stumbled on reaction videos looking for songs. The content creators he looked at would break down bars in the song but he noticed that they would miss things. He pointed this out and his wife suggested that he do it himself. So he did. Everyone has different motivations to create, and that's fine but you must love what you do.
Connect with Bar Miztah:
https://www.youtube.com/@BarMiztah
Read more:
https://potbake.com/bar-miztah-on-how-to-make-music-reaction-videos-on-your-smartphone/
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27min
January 15, 2024 040: Lessons in collaboration
As a content creator I love collaborating with other content creators. I learn from the interaction and realise that I'm not alone, that there's a community of content creators thinking about the things I think about and struggling with the things I struggle with. Collaboration allows you to explore uncharted territory. ollaboration allows for a broader reach. Recently I collaborated with "Life in Grande".Lessons learned1. Establish your purposeWhen we meet Crystal is wearing a branded jersey. Laser focus. She sees herself as a photographer first.Introduce who you are and establish your purpose.Making people comfortable before taking their pictures.Establishing your purpose also involves clarifying misconceptions. For instance, a fish vendor asked is Life in Grande to promote business? No. Life in Grande is about people. It's easier to approach street vendors. BUY IN is important.2. On Imposter syndrome"Imposter syndrome is the internal psychological experience of feeling like a phony in some area of your life, despite any success that you have achieved in that area."
Read more on my website: https://potbake.com/
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40min
January 12, 2024 039: Do you celebrate your wins?
In episode 039 I highlighted 11 content creator goals for 2024. One was to raise money for Farmer Harry to travel from Trinidad to Antigua. It looked like a distant dream until Suzy's Roti Parlour from Brooklyn, New York, showed up.
Link with Suzy's Roti Parlour: http://www.suzysroti.com/
The trip to Antigua: Income Report
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5min
January 09, 2024 038: 7 lessons I learned after 15 years of YouTube and 500+ videos
After 15 years of YouTube I'm sharing my thoughts on personal branding, gear and creative burnout.

👉 Website: https://potbake.com/

My books are on Amazon.com:
👉 90 Days of Violence: https://amzn.to/3he61Vz
👉 oOh My Testicles!: https://amzn.to/2RbfvGe
👉 Boy Days: https://amzn.to/3ildxPy
👉 Men and Misfits: https://amzn.to/3ilebwz
👉 The Ghost of Caura: https://amzn.to/3fwLHAT
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6min
January 08, 2024 037: A little bit every day
As a content creator who wants to achieve success, you have a responsibility to do a little bit every day. I was writing an article for Caribbean Content Creators when my four-year-old daughter walked in and picked up a novella I wrote in 2007. Here's what I hope is an inspiring exchange that sums up our creative journey and responsibility
Visit my blog: https://potbake.com
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4min
January 04, 2024 036: I'm a YouTuber from the Caribbean. Here are my big hairy goals for 2024
I’m not in the habit of setting goals. I trust my instinct. For the most part, I wing it. Since 2008 I’ve been winging it as a self-published writer and a YouTuber. I write when I feel like it; record when I feel like it; publish when I feel I like it. Not accountable to anyone, including myself. I guess that makes me an amateur. Right?
I want to approach 2024 differently. Set goals. Consistent posting schedules. Commit. Hit them. As you read the goals I’ve outlined please bear in mind that, for the most part, instinct is driving me, and the knowledge of my audience. Hopefully, some of the items can help you on your journey.
4 of my 11 goals are:
Understand my audience and genre more. I’m a lifestyle vlogger from Trinidad. I like dark humour, human interest stories and political satire. Through surveys, comments and offline interactions I’m building a clearer picture of what I like versus what my audience wants. Are you considering your audience?
Learn more. Read more. Listen to more useful podcasts. Learn from and engage my peers more. Peers like Juma Bannister from Trinidad who produces an extremely useful podcast named Useful Content.
Write more. Publish 2 blog posts every week. One on Monday and Thursday at 8:00 AM sharp. Writing is the foundation on which EVERYTHING else is based. Here’s my thinking. If I write more, I’ll generate more ideas. By publishing 2 articles weekly I’ll keep the website fresh. And each article is a potential podcast episode.
Select 2 social media platforms and stick to them. I’m hedging my bets on YouTube and… X formerly Twitter. YouTube for video: shorts, long-form and live streams. Although YouTube is a powerful search engine, I know it’s going to be hard to stick to one platform for video. Here’s why: on my Tik Tok and Facebook page, my videos often achieve viral success. But here’s the thing. As a solo creator, it’s impossible to engage with followers in multiple places. Plus my Tik Tok isn’t monetised; neither is Facebook. As a content creator from the Caribbean I haven’t figured out how to monetise either, and there’s little evidence that suggests viewers who discovered my videos on Tik Tok and Facebook jumped across to my YouTube channel which is monetised. Why X? So I can stay abreast of conversations specific to my genre.
Publish AT LEAST one YouTube shorts every day. I love creating videos that are under a minute long. Whether it’s political satire, a segment from a podcast, or a family vlog with a voiceover. When it comes to building an audience my most popular short has so far brought in 147 subscribers. More importantly though the time constraint challenges my writing and editing skills.
Read the full article here: https://potbake.com/im-a-caribbean-content-creator-here-are-my-10-goals-for-2024/
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21min

FAQs about Caribbean Content Creators:

How many episodes does Caribbean Content Creators have?

The podcast currently has 45 episodes available.