Today’s episode is a mix of interviews and highlights throughout the Gravity Forms universe.

Matt interviews Ryan Sullivan from Sitecare, discussing the current temperature in the WordPress client support space. Ryan started Sitecare as “WP Sitecare” over a decade ago, pioneering the “care plan” as it’s known today. Southern Web acquired WP Sitecare roughly 4 years ago, and firmly planted on Sitecare as the longterm brand name.

The duo discussed simplifying your client offerings to not only streamline the delivery of projects, but to also maximize your profit potential in the back of the house.

The second half of the show is joined by Gravity Forms Content Marketing Lead, Megan Jones, to discuss her takeaways from WordCamp Europe where she spent some time with the team connecting with the WordPress community.

Top takeaways for WordPress professionals:
* WordPress 6.6 is set to release soon, featuring updates to the admin UI, grid layout improvements, and synced pattern overrides.
* Gravity SMTP released version 1.1.0 with new integrations (Microsoft, Google) and the ability to set primary and backup connections.
* Gravity SMTP version 1.2.0 added re-send email functionality and migration from WP Mail SMTP.
* Site Care offers a 10% flat rate referral program for agencies partnering with them for WordPress maintenance services.
* Gravity Forms is widely used for various purposes, including spam moderation, simple checkouts, and complex systems like classifieds.
* Gravity Forms integrations (e.g., HubSpot, Salesforce) can help agencies target higher-tier clients with more complex needs.
* WordCamp Europe in Turin was well-attended and considered a success by attendees.
* There's a push to revive WordCamp London, with local meetups gaining traction.
* WordPress event organizers may need to consider how to attract and cater to newer WordPress users at major events.

Important URLs mentioned in the episode:

• https://gravitykit.com/live
• https://gravitykit.com
• https://sitecare.com
• https://gravityforms.com