Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Now premium doesn't necessarily mean just dollars free. It could also be risk-free. Put a dollar on your card, you know, don't charge after 30 days of use. If you don't get what you want, you can send it back within that time. Okay? Because when going sideways, buyers are paralyzed. Imagine, have any of you ever experienced an earthquake? Or a severe tremor, right? I was in LA once in a building off the cold. What was that? And like, they're like, You east coasters? Come on. It's not that big a deal. And I was like, you sure? And the whole building was rattling back and forth. And they're like, oh, please come on drama King, and we all went outside. But now think about it. If the economy starts shaking side by side are you like, huh, I owed a brace for this, we ought to start making some purchases. Just so you know, when that earthquake hit, I didn't run to the vending machine. Like we're going to be outside for a while. Anyone need water? No. I was like, get me the hell out of here, I’m not doing anything. So during a sideways market, people wait. So they're paralyzed. You have to give them a reason to take an action and make a purchase. So you have to have a free offer.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.