A Franchise is born

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

 

Now, this is probably the most popular of all the stages that by our clients when we first meet them, technology has come in and allowed for stage six and seven to be more reachable for the average business. But stage five is the sustainability stage. And this is when we say a franchise is born. Now it doesn't have to be a literal franchise, when we say a franchise is born because you can now have multiple locations, multiple products, multiple revenue lines, and a lot of our clients like that to say yeah when I open up a new location, or I do want to franchise or I want to license or certify or become a distributor network. Sustainability, you know you're a sustainable business when you are known for something other than the utility of your product or service. Right? So think about what I just said there. Oh, wait a minute, Carl. I'm a mechanic. What else do I need to be known for? Rather than being a mechanic? Well, guess what, 4ocean.com is a bracelet company. Did any of you think of 4ocean.com as a bracelet company until I just said that now you think of them as the dudes who clean up the ocean and the beach right? And they just sell bracelets to do it.

 

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.