Benefit of Tradeshow

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So I am very much a fan of doing trade shows, for that exact reason. You could look your prospect in the eye, you tell them what you do, how much you charge, what the expectations are of the engagement, and you could just tell by their body language, if you're on the right track or not.

It sounds like an open house. If you're a real estate, you have an open house so you can get in front of those people that are actual legitimate people in front of you, right? That's what I am.

So if you don't have trade shows in your activities, I would suggest adding at least one per month, even if you go there as a participant and walk the floor and go meet people, because it's- what you're going to do is you're going to tell your story 30, 50, 70 times in a day, right? And at the end of the day, that's what you want to get to. You want to get to that point where I did so many speed coaching sessions. I can, in many cases, by the time you don't tell me the problem, I already kind of got it. It just takes me long to write it out, right? And I can knock out a speed coaching session in five minutes now, because I've done 1,000 of them or more, right? So the question for you is how many times can you tell your story and talk about what you do and know the question to ask that gets right to the heart of the matter. That leads to the proposal, the follow up, and the close.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.