Culture Matters

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

This is very much something that needs to be ingrained in your culture. And it is a cultural paradigm shift. Everybody in the business has to be toeing the line, because as I mentioned earlier, any chink in the armor and the client is going to see this, and they're gonna see that you're giving lip service to something, but you're not fully committed to it. And they'll expose you for that because they will feel very much jilted or betrayed because they really were excited, they were thinking, Oh, you could be the one, you could be that company that can really service me at the highest level. And then when you turn out not to be that, then you're like everyone else, and it's just a marketing ploy. Okay, but here's the front line of where this is going to happen. Your marketing team will have no problem putting out the bold offer in the brush tagline and really cool straplines and logos and graphics and videos. They're not talking directly to the client. However, the sales team is, the sales team is gonna have to go out, look your client right in the eyeballs and say, here's what we sell. Here's what we promise. Here's what we charge for it. And they're going to get objections. They're going to have to listen to issues. There's going to be information gathering, and a salesperson, a persuader promoter type salesperson who's really out there they are your representative. There you are your frontline.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.