Dial in your Messaging

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

The point is, is that with your sweet spot customer, we really have to dial in the messaging because they can tell the difference, right? If your clientele are Star Wars people, right. The Star Wars core fan, do they like the movies right now? Or do they like that show the Mandalorian better right now? All you Star Wars nerds would say the Mandalorian, the Mandalorian right. So think about I'm using some pop culture references here. Tell a Coke fan when they go out. Hey, we don't have Coca Cola. We have Pepsi. Is that okay? Right? Pepsi fans don't want to drink Coca Cola. There is a difference. Pepsi fans will drink Coke. Coke fans will not drink Pepsi. There is a difference. It's important to know that, right? And so we want to make this more specific because not only can we craft our marketing message better, we could set our pricing.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.