Dialing in to your Ideal Client

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So let's understand, who is the most likely person and when is the most likely time that they should be working with us? So let me do this. I'm going to share my screen and I'll walk you through a couple of questions. You guys, can you'll see that? It says, ideal client, okay. Now what we want to do is make sure that we really understand, I don't mean kind of understand who our client is and when I say kind of understand, here's the mistake people make. Tell me if you've done this, right. Who is your clientele? Between what ages? 30 and 64. Or men? 19-35, right? If the range of your clientele is more than three or four years, you don't have it dialed in well enough. You're trying to tell me the message to a 19-year old young man is the same as a 30-year old man? No chance. Alright.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.