Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

I remember sitting in on a lecture by one of the first licensees for the Apple Watch and they did the heart monitor, number of steps heart monitor, what was your stress level, and they said, the second version of the app, which they thought was going to be groundbreaking, because they worked so hard on making it accurate, it was a bit of a flop and what they found was, it certainly did not perform nearly what they thought. And what they found was that people weren't as interested in the accuracy and you think, wait a minute, how could they not be interested in the accuracy? Well, think about it and we all wear a watch of some sort where some sort of monitor or our phone tracks our sleep or our steps. Are you going to be severely disappointed if it says you did 13,127 steps instead of the more accurate 13,128? Or are you going to say, hit my step goal, look at his baby 13,000 plus 128, 129, 130, right? As long as it's close, are you going to be terribly disappointed if your temperature is 98.7 instead of 98.6? Or that your stress levels on the third red bar instead of the second red bar.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.