Fall in Love with Your Client - Part 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Let's talk about one of the most important topics that we need to really discuss. And that is, you need to fall in love once again with your client, yes you heard me. You've got to fall in love again with your client, not with your product or service with your client because what we're going to find out and as we go through the obnoxious offer process, you're going to learn that there are things that you are selling to your customer that they just don't care about, or it's not as big a benefit as you think just because you spend all day thinking about your product, your service, it doesn't mean they do and you might be selling things that are important to you to them, and it's not as important to them. In other words, you might be selling to yourself with other people in the room. And an obnoxious offer is not only obnoxious in price, which we'll get to that point, but it must be obnoxious in value. And again, that's my tongue in cheek way of saying it must be of the utmost value to your clients, but you're not thinking about them.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.