Fall in Love with Your Client - Part 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

You say you are, but you're not, right? I said when's the best time to be open, is that we turned the sign on, we opened the door people come in, who is the best client? Anyone with a checkbook? Who's your ideal avatar? Women 29 to 64. There is no way on this planet that your message to a 29-year-old woman is the same as your message to a 64-year-old woman. Same thing if you were to appeal to men, you're a product that appeals to men. Well, from seven to 70, no chance, is it the same message. There might be different applications for your product, but you've got to know what's important to them. We need to fall in love with the client all over again, okay? And that's not where you come from. You didn't start your business because you're a client-focused people person, and you just want to do whatever it takes for the customer. That's not the way you got into the business. You were either a coder and that's your passion or you're a gardener and that's your passion or you're a painter or a mechanic or a contractor or an electrician or a plumber, an attorney and accountant a financial analyst, you get the idea.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.