Fall in Love with Your Client - Part 3

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

You felt a certain passion for a type of product or service. You want it to change the world or heal the world, or serve the world through your product or service and that's very admirable. We love that all of the initials you have after your name, all that alphabet soup, because you've spent every waking day perfecting your widget. Brilliant, all right, we're not suggesting that you go away from that but what I am suggesting is–is that we now start taking what the client's preferences are even if they're not our preferences. Don't try to impose your core values on the client. That's a big mistake, the chances that you know exactly what they're thinking is almost nil to the chances that your core values will overlap so much with theirs is almost nil, also. We've got to know what they want, we've got to hear from them.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.