Features vs Benefits - Part 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

 

If that corporate executive had the choice between going to multidisciplinary everything under one roof saving me a lot of time practice, and their appearance came out their smile, their cosmetic surgery came out, okay, good, not great, but good. Or they came out with a guaranteed best-in-class smile, cosmetic features changes, surgery, you name it, guaranteed best-in-class, but they had to go to various locations to do it. They had to go to 10 different locations. But the end benefit was you're going to look the best you ever would. Which one? Do you think that person is going to take the convenience of one-stop shop, but a lesser result in an area that's very important to them? Or they'd be willing to be a little inconvenient but get the best-guaranteed result? No matter what. Which one do you think they're choosing? I agree with you, I think they're choosing the best-guaranteed result. Which means how important is the one-stop shop feature of your business? Well, it's pretty good. But is it as important as you keep selling it? And the answer's no.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.