Features vs Benefits - Part 3

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.

This place hung their entire marketing plan, how they built out their staff, their real estate, their office space, virtually the entire business had their arms wrapped around this one-stop shop concept. Whereas once we dug into who their ideal client avatar is, that person wanted a certain result and would have been willing to overpay or be inconvenienced in order to get it. So they were selling something that their clients weren't buying. We need to fall back in love with the client and find out what would that client want. And here's what we did: we guarantee your smile from life. We guarantee your smile and every procedure that goes into that for life. If you come to us, we will do whatever it takes. And there's a whole host of other features that go or features and advantages that go in with that. But they guaranteed it best in class smile for life. How about that big difference? We're a one-stop shop. Okay, that's fine, or we're going to give you the best result guaranteed.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.