Give Your Customers a Pricing Structure to Brag About

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

 

Okay, so you have about 20% of your client base will pay your reasonably high price. 20% of the 20% or 4% of your client base will pay whatever ultra premium you have. So you need to have a pricing structure that gives a path to your customers. So they can say that they are your best customers, and they can brag about it. Right? Think about this. Do you know anyone who went on a Hawaiian vacation, you know, upgraded to the beautiful suite, took all the tours, went to the volcano, and then complained about the price? Normally not they usually brag about it, like I paid an extra $100 a night for the suite. But it's so worth it. When you go ask for the ambassador sweep, right? When you go to Disney World, definitely pay for the express line. Don't wait. Right? I know it's a lot. But it's so worth it. People brag about a dream purchase. And they love telling you that they spent the most amount of money to buy the most expensive thing. And so we want to have a path to allow people to do that. And that again sets the value because not only do you have a high price while people pay that, but think of the clientele you attract. When you watch a sporting event. What do they do? They show the front row and all the celebrities that showed up saying Wow, isn't this a great sporting event, it's the place to be seen. Right? It adds value to that sporting event, even if the game itself isn't all that good or the match. And so we want that premium and ultra-premium pricing because there is a percentage of our clientele that not only want to pay and not only are willing to pay but they want to pay because they are fans of your product or service.

 

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.